The last few years have seen a fluid transformation in the health and wellness industry landscape. Growing at a competitive pace are spas, centers of fitness, hotel, and resorts. People in their stress filled lives are attracted to these get-aways to rejuvenate their mind and bodies.
Making their brand stand out among the sea of competitors is what every owner of a spa, gym, or any wellness center aspires for. This calls for careful attention to the branding elements to craft that fine experience that they’re aiming to deliver. The first step in effective branding strategy has a perfect logo design. A good logo evokes a sense of positivity, which motivates people to indulge in healthy activities. A good idea is to customize your logo incorporating elements of color psychology, typography that is fluid backed by creating an image reminding people of wellness and the natural surroundings.
Here are details on elements to include in the best wellness and fitness logo:
Health & Wellness Logo Colour Palette: The focal point to convey should be restfulness or energy, and colors chosen should be in accordance to that.
Green: Evokes a sense of restfulness and association with nature. Ideal for organizations focussing on meditation spas, hotels, and wellness retreats.
Yellow: Connection with sunlight and subtle level association with health and vitality. However, the dosage of yellow should be chosen with caution not to nullify the restfulness created by the softer colors.
Typography: Round, fluid typography conveys the right message of ease and rejuvenation as compared to a heavy font face which invokes feelings of hard work and obesity. Cursive fonts depict effortless flexibility.
Imagery: Symbols of natures are good imageries to use in conjunction with proper color psychology.
Symbols associated with the eastern world, the sun, or the lotus are good examples of imagery done right.
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