Pharmaceuticals and medicine based logos can be tricky to design - especially since more often than never, the brands are known by names of the owners. Pharma brands such as Ranbaxy, Novartis, Pfizer are all brands that are known for their names and their logos. These brands have such famous logos that even people who don’t generally use their products, know who they are.
That’s what makes a good logo in the market. A consumer should be able to recognize your brand from afar and know who and what you stand for, even if he intends not to use your products.
You need to strive to ensure that your pharma brand also has such a good logo, and for coming up with something so perfect, we have put together some great tips for you to follow -
Image and Font is everything: Indeed, having the perfect logo for your pharma brand means having the perfect image and font on your logo. Logos of Pfizer, Lilly, Sanofi Aventis etc. are all simple logos, but what sets them apart? The fact that they are bold and beautiful. These brands are made of simple color schemes and have simple fonts and images as part of their design. While designing a logo for your pharma brand, keep these factors in mind for making a successful logo.
Some brands have images of figures and stars on them - these are simple images that are put to give the font a little attraction. You may use these tips and use such images on your logo image as well.
Take inspiration: You obviously want to stand out in the market, but that doesn’t mean you can’t take inspiration from logos that are existing in the market. The reason these logos are working so well, is because they have a lot of thought put into their making. So, use these as inspiration to come up with a great font and design, but remember, do not copy a font or design because that could land your logo in trouble. Additionally, you don’t want a consumer confusing your brand with someone else's.
Coming up with the perfect logo for an outsourcing and offshoring brand may be a difficult task - but there are professional designers who can easily help you get this done in no time.
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