Nanotechnology is taking over the world at the speed of light - faster than before. Nanotechnology products comprise electronic items, consumer goods, sporting goods etc. Some of the top nanotechnology brands include Nivea, Nanosphere, Force, Nano Polish, First Response among others - confused as to what these products are?
Nanotechnology goes into all kinds of consumer goods such as pregnancy tests, protein powders, body lotions among other items. What makes these brands famous is their logo - something that the consumer can easily recognize from afar. Ask yourself, have you taken more than a minute to recognize a Nivea product placed in front of you? What makes an excellent nanotechnology brand tick? A good logo.
We have come up with some great ideas to make the perfect logo for your nanotechnology business such as -
Simple Logo: Simplicity is key when coming up with the perfect logo for your nanotechnology brand. This is because most people don’t even know what nanotechnology is, and as a brand, you don’t want to confuse them or take them away from the product. Keeping this in mind, ensure that the logo is simple and functional and is something that can help the consumer immediately associate the brand with the product rather than keep him on his toes wondering what the product is. A simple logo helps in making a lasting impression.
Image is key: Any good brand has a good image supporting it (along with the font). It is important that for a nanotechnology brand, you have the perfect image on your logo. By perfect, we mean, an image that helps to represent the brand best. For example, the brand First Response (pregnancy test) has the logo of a number ‘1’ sign with a woman’s silhouette in it. This helps the consumer immediately associate the image with the brand’s name and helps him understand the worth of the product.
Black and white logo: Sometimes you will have to post your nanotechnology logo in color, and sometimes in black and white. So keep in mind that even if you do choose a great color scheme, many a times, the brand may need to be understood from a black and white image itself. So design a logo that looks good in both color schemes.
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