I am sure you will agree with the statement that having a strong social media presence on sites like Facebook, Twitter and LinkedIn is vital for your company’s digital strategy. Most probably, you are already present in all the...
Many businesses pay a lot of attention to email campaigns, since they are still efficient and help to generate leads and increase sales. So why should your business ignore this type of marketing? Obviously, you shouldn’t do that....
Developing a strategic plan for large companies that have a board of directors and a complete management team is pretty common. In contrary, a vast majority of small businesses don’t have time, capacity, and usually enough expertise to...
Online marketing experts all around the globe tell us about the particular importance of blogging for our businesses. Yes, they have all rights to say so, because blogging: Drives traffic to your website, Increases your SEO, Positions your brand...
Nowadays it is no longer only about price and quality of your products and services. There are usually so many products / services similar to yours that you need to supply something more than that. We live in...
Sales! Marketing! Advertisement! Have you heard about these? Of course you have. This is a world where everyone has come up with a company, everyone has something to sell and by hook or by crook they will compel you...
Everyday we get tonnes of information – some of it is important and relevant for us, some are not. And we don’t have a lot of time to pay attention to all of it. So not surprisingly that...
Your logo is a valuable asset of your business. It makes it recognizable and remarkable among a huge number of people. Creative good-looking logo can also push people to buy your product or service. But some logos are...
In our blog articles, we have already discussed the power of great graphic design many times. Practice shows that high-quality branded designs can help you increase your sales, make your brand much more recognizable, increase leads, simply become viral,...
Let’s start our story with a definition of the term for more clarity. Responsive Web Design or RWD is a “web design approach aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with...
Why do you need design for your brand? It is not because you have a very special esthetic taste which you want to share with others. And not because you have skills and time to design something nice...
You have a great logo and are proud of it – That’s great! But nowadays, in the era of a rapid growth of the Web, it is not a right time to be completely satisfied with just a...
Around a third of marketing budgets in 2016 are allocated to content marketing. And visual content marketing plays an important role there. And since we all want to stay updated and don’t look like fools while discussing the...
According to BusinessDictionary.com, corporate identity is a “combination of color schemes, designs, words, etc., that a firm employs to make a visual statement about itself and to communicate its business philosophy. It is an enduring symbol of how...
You don’t want to get stuck in the online promotion of your business? Right decision since printed materials still have a great impact on your audience, especially when used as a part of a multi-media marketing mix. One more...
Sometimes less looks much more attractive than 101 colors and details. Good designers know that minimalist design can achieve very beautiful results. Indeed! Especially when this style – minimalism – is extremely popular at the moment. However, it...
You are about to start a new business? Great! But now you need to get a logo. There are a lot of good logos, some very good logos and just a few really awesome ones. We believe that...
Have you ever realized that when you see a golden arches logo, you think of McDonald’s? At the same time, light blue bird reminds you about Twitter and green & yellow stylish flower associates with BP? How were big...
Email marketing is not dead. More marketers are naming email as an important marketing technique in their calendars. But in the myriad of emails, your email should stand out and attract their attention. So it is very important...
Remember this good school time when you had Arts classes where you learned how to paint? Some can still easily name 3 primary colors – red, blue and yellow. Now you are in business and are looking for...