While there are many products all around the world that have created a niche for themselves in their particular genre, yet, it is a fact that each of these icons would be today, non-existent without being associated with their equally iconic logos. So if the history and origin of logos interest you, here we are with a brief history of some of the most identifiable logos from all around the world and an analysis of what made them click!
1. Starbucks Logo
The Siren of the 70s, the Starbucks logo has been one of the most recognizable food-related logos the world over! Known for its crispness, the Starbucks logo is today associated with the taste of Starbucks for coffee lovers from all around the globe.
2. McDonald’s Logo
A brand that is as iconic as its logo, McDonald’s is the perfect play of color that stays in the minds of its target audience forever. The red and yellow shades and the iconic arches make us drool for those fries and burgers immediately.
3. Toyota Logo
Another brand that is associated with a global market base in a big way, Toyota is more than a brand… it is in some regions a way of life, a merger between the customer and a company. Needless to say, its logo too stresses this point, it is almost as if the three circles merging signify the three hearts of the customer the company and technology!
4. Pepsi Logo
Logos do not always make news only by their design; they often make news by the change in their designs. Pepsi is one such example from the recent times. With an overreaching influence of various thoughts such as Fengshui, the Da Vinci Code and the Theory of Relativity, to mention just a few, Pepsi with its new logo is bound to be in any list of iconic logos!
5. BMW Logo
A logo often describes its tryst with history. BMW is one such example. With a color scheme of blue and white, signifying the harmony of air and speed propellers, the BMW logo traces its role as a part of the World War II when the company was intrinsically involved in creating airplane engines for its home country, Germany.
6. Apple Logo
Involved in the pursuit of learning and technology, there can hardly be any logo which is more iconic and recognizable than Apple. Creating a deep association with the biblical theme of Adam and the half eaten apple of knowledge, Apple captures both, our imagination and our loyalty with the logo that is an embodiment of brand association.
7. FedEx Logo
Associated with trust and speed, the company with one of the most iconic logos in the arena of freight and delivery, FedEx offers a color scheme that showcases these two criteria. Blue signifies air travel and speed and the orange showcases trust, the perfect blend that makes FedEx one of the best-loved brands the world over!
8. Mercedes-Benz Logo
Another of the most iconic logos known the world over, Mercedes-Benz showcases its triumph over the trio of land, air, and the sea with its logo which depicts a Tristar surrounded by a circle. Signifying security, the logo’s message is clear, wherever you are in this world; a Merc can provide you with security.
9. Google Logo
Colorful and long, the Google logo has an important message to convey. It plays on two aspects – color and letters. This signifies a varied range of globalized content, just like the brand is known for.
10. Adidas Logo
Symbolizing the ruggedness of the mountains and obstacles, Adidas influences its target audience through its logo to strive to that extra bit to achieve their goals. Though the firm has undergone a change in its logo in the recent years, the overall message to their audience remains unchanged even today.
11. Target Logo
One of the nest loved logos in the United States of America; Target is playing on color and the meaning of its name beautifully. In fact, it is a perfect example of creating the word Target in the minds of its customer, without even using a single letter! Brilliant to say the least!
12. Chanel Logo
Known for its minimalistic style and class, Chanel is a perfect example of saying more with less. Just a simple initial with a design that marks refinement, the Chanel logo showcases the true style it symbolizes.
13. Barbie Logo
Barbie has carved a niche for itself, and its logo showcases exactly that! Delivering the right message to its target audience, since March 1959, Barbie has only made the slightest alterations to its original designs, thereby building on to its historic brand image.
14. AT&T Logo
Perhaps no logo captures the change and transformation in technology as does AT&T, and this change in its logo is what is symbolized by the company – a perfect harmony which blends with the modernity of technological advancement. Today, the logo showcases global 3D technology, a benchmark of the changing face of telecommunications.
15. IBM Logo
Last but not the least; IBM’s logo is just like its brand. Simple yet effective, helping to create a symbolic image in the minds of its associates down the ages, the white and blue combination of the letters of its brand name is exactly like the company – bold and able to withstand a lot of changes while retaining its values.
If you loved these ideas and wanted to experiment with your firm, choosing expertise is now as easy as a click on your laptop! With over 10 years in the field of logo design, we are not just advisors but also creators of more than a million logos being used worldwide. Get in touch with our expert team of logo designers and allow us to shape your brand image!