Are you thinking about changing your business logo? It’s a good idea to get your customers involved in these changes so that they will not be unpleasantly surprised when you finally make the change. You will find that customers like to be involved in the process of your business changes even if they are not stockholders or have any kind of financial interest in your company.
Why will they care about my logo?
The very fact that they have done business with you in the past gives customers a sense that they should have an input in what you do in the future. To keep your best customers happy it is a good idea to include them and any changes you make to your brand or your logo. This is a good idea if for no other reason, to find out how they really feel about the change before you do it.
In this post, we will look at a number of ways but you can get customers involved in your logo change so that it will at least be a smooth transition from your previous logo. It will also give you some insight into how some of your customers are thinking.
#1: Send out email newsletters
One of the ways that you can communicate with your customers that you are probably already doing is through email. Consider sending out an email announcing the pending change or the fact that you are tweaking your logo and would like their opinion. Include a link to a page that you have dedicated to your “work in progress” logo so that people will have a chance to look it over before you launch it.
#2: Hold a contest
People love contests. I used to work in real-world radio and one of the things that listeners liked the most was when they got a chance to win money or a free prize such as concert tickets in a contest that we held on the air.
Even if you do not have a radio station from which to hold these contest, simply put the contest in an email newsletter or on your social media and invite people to join. By communicating with your best customers and inviting them to sketch out a logo, you’ll be amazed at the results. Consider increasing the interest level by rewarding the best logo with a prize. You will inspire many ideas that you would not ordinarily have had. And most of all you will be including your customers in the process of molding your logo and they will feel that they had an input in it.
#3: Create a poll
Facebook has a polling app that you can use to create a poll on social media. You can also go to a site such as Polling Anywhere to create a poll for your main website or blog.
This is one of the best ways to bring to consciousness the idea that your customers have an input in your logo and your branding. They will feel important because you have included them and they will know that you value their opinions. For you as a business owner, this will give you valuable insight as to what people really think before you launch the new logo.
#4: Use social media
Facebook, Twitter, Instagram, and even Pinterest and other platforms give you a free platform to launch a logo idea before you launch it to the world. Why not create a closed group on Facebook addressing the new logo tweaks and changes before you decide? There, you can privately brainstorm with some of your best customers the way your logo should look. This way you were not officially launching it on your social media accounts before you’re ready to do so but you were sharing it with select customers who will feel important and valued because you chose them for the job.
#5: Put it on your blog
Another way to figure out what the best logo is it’s to place a rough draft of your logos you are considering on your blog and ask people to comment. You can learn a great deal from the comments that people make and you can even create a video showing the various versions of your logo that you were considering.
Offer a free prize for their help.
Ask people to comment on their favorite one and tell them that they will receive a free prize just for participating. Anytime you can offer incentives to take part in something like this you will increase the chances of its success. Most of all, you were including your customers in the decision-making process in your logo so when they see the logo in the brand later, they will say if they had a part in the process.
Understanding Your Customers
Involving your customers in the creation of your logo is applied psychology. This involves utilizing the tools that are already on the internet to make your most valued customers feel important in creating your logo.
Creating Brand Evangelists
Whether not you use any logo or other ideas that your customers have come up with is not the most important thing. While you may get some creative ideas from some of your more innovative customers, the important thing is that you have made them feel that they are part of your company decisions. This may increase their loyalty to your brand and may inspire them to become brand evangelists for your brand and share it with others.
You will find that, if you include your customers in anything you do with your branding and your website or company, it will come back to you with customer loyalty and a heightened sense of awareness of your brand. Staying on the radar of your best customers is a good thing and you should always think about how to do that as you proceed. Remember, just because you think about your brand all of the time doesn’t mean that your customers do. Involving them in your logo or other assets of your brand keeps you on their radar.
Logo Design Team is Here for You!
Once you have some ideas from your key customers that you want to explore, give us a call at logodesignteam.com.
We don’t expect that you will let your customers design your logo for you, but it’s fine to let us do so. After all, we are the logo design experts and we have a team of engineers and creative spirits that are ready to put our logo design ability together for you.
So gather all of your designs that your customers made (the good, the bad, and the strange), and feel free to show them to us. In the meantime, you may also want to check out our online portfolio in your industry and see which one seems to work for you.
We can get inspiration from various other logos but in the end, your logo will be as unique as your business is.
Contact us today for a free quote at logodesignteam.com and start making your impression on the world. Your customers will love you for it, especially when they think they helped inspire you!