Did you at least once during your lifetime encounter a huge brand without its own identity. No? That is due to the fact that no company exists without it. This applies to any business: from commercial to information. Even...
Strong brands generate strong sales. This applies not only to the brand manufacturers themselves. Above all, it also applies to retailers who become a brand themselves through clever marketing. But how do you build your own brand as an...
So you want to start your own business. You surely have thought about what you want to do, came up with your business goals, and assessed your skills, and you think you are ready to become an entrepreneur. However,...
Your website shapes the online perception of your business. It provides you with a platform that you can use to position yourself within the market. It is through this website that you can market yourself to your prospective clients....
Whether you own a small business or are the head of a large company, you’ll want to create a positive buzz about your brand. According to Australian based digital marketing company, Clicks Marketing, online reputation management has become a...
In an age of digital media, all that matters is how engagingly and efficiently you communicate. Earlier, people didn’t have many options at their disposal for communication purposes. But now, we have a myriad of online branding options lying...
Building a brand is both exciting and grueling. You might think of a unique concept, an idea, decide on a quirky name, purchase a domain, and develop a logo. And you might think you are done. Your brand is...
Heard of rebranding a company, right! Wondering what it is? What is rebranding a company – An introduction Rebranding a company is one of the most advantageous trends today. As the business scenario is getting highly cutthroat these days,...
In business, the first impression makes a lasting impression. An impactful corporate impression is created through client servicing, product positioning and also how you communicate with your customers through your branding and marketing campaigns. The impression here, is known...
Companies worldwide have been adopting the logo evolution process for a far-reaching effect on the brand awareness. Over the years, the approach of making subtle changes to one’s logo is associated with recreating the unique selling proposition of an...
Look at any of the most successful brands and businesses in the world today, and what are you going to find? In most cases, a great looking logo design that not only represents their brand well but also one...
What makes a good logo? What is it that makes it capable of “going global” or reaching an international market? These are questions every business manager needs to answer to create a logo that will reflect their brand in the...
Starbucks is a famous brand that is synonymous with coffee. Though they’ve had their weak points, the Starbucks brand brings the pleasant times in mind, with friends and co-workers while enjoying a Latte or Grande. And starbucks logo history...
Some brands have logo design down to an art. Whether they created their logo themselves or hired someone else to do it, it is important to take note of some of the best performing logos and think about why...
Do you have a logo or do you need one for your business? Either way, it’s a good idea to take stock of how your logo is working for you. If you are not getting the best of results...
Successful fashion logos have the ability to adapt to any trend while remaining faithful to their initially constructed design base. Ironically, some of the quintessential fashion logos have retained their original logo for decades and even centuries, highlighting the...
Companies often wonder they should pay a tidy sum, when there are freelancers at online marketplaces who will design a logo for a paltry sum. There are agencies too, which offer logos for throwaway prices. It is a reasonable...
While there are many products all around the world that have created a niche for themselves in their particular genre, yet, it is a fact that each of these icons would be today, non-existent without being associated with their...
Does your logo need help? Have you considered logo repair? Logo repair involves correcting and improving upon your current logo. It is easier than creating an entirely new logo and may be a good option if you already have...
Unlike what many beginners may believe, a well designed logo is so much more than just an investment in aesthetics for branding your website or stationery. Logos are silent ambassadors for your brand. They are the first step into...