Schools, colleges, coaching and tutoring services, educational consultants and other educational providers might be selling something much more important and life-changing than chips, coffee or chocolates, but that does not mean that they don’t need an effective and attractive education logo to facilitate them in branding their services and driving growth.
When we talk about an education logo, the first thing that comes to our mind is the old style of logo design which were mostly geometric shapes and other simple figures with a sun rising in the background.
A few years ago when the internet was still in its nascent stages, and there was no need for educational institutes to promote themselves, having those commonplace and stereotypical education logos was enough. However, now with globalization and high-speed internet readily available, educational institutes need to focus on branding themselves such that they stand out from the crowd even online since that where the customers prefer to be.
These days, many education institutes focus on e-learning as well, and that is why a well-designed and well-thought of education logo is of utmost importance. Anything remotely related to education – schools, camps, universities, colleges, and coaching institutes need business identification and an appropriate education logo for promotions and marketing campaigns.
Let us check out 7 handy tips for designing an education logo:
1. Book as the main icon of logo
Some graphic designers consider the book as a perfect logo icon because it makes a befitting first impression on viewers that it is an educational institute. You can have a book with some text or some other icons including a light bulb.
2. Pencil as the main icon of logo
This stellar logo design superbly conveys the message and leaves a lasting impression on viewers. The purpose of using education tools such as books, pens etc. in logos is to convey in a snapshot what your business is all about.
3. Graduation caps as main icon
The graduation icon can be used to create a favorable impression in an education logo. These are some of the noteworthy examples of education logos that will immensely help you in creating logos for your educational projects. A school’s logo also helps to foster school spirit. Students become connected to a logo, and often that bond continues long after their graduation.
4. Simplicity of logo design
The simplicity of the logo design should be on top of the priority list for designers. There should not be a heavy use of design elements such as colors and fonts. Designing a creative logo for a school is easy as long as you are following the theme of the school and the courses that they are offering, but it could be difficult to design a logo for a school that has a mixed education program right from music to professional degrees. For this reason, many logo designers prefer to go for a simple and plain logo design.
5. Professional logo design
The look and feel of an educational logo design must be thoroughly professional. An appropriate education logo conveys the message of education and also encourages students to understand the importance of education.
6. Uniqueness of the logo
One of the most important aspects of a professional educational logo design is its uniqueness. An educational institutes’ logo needs to stand out from the crowd and beat competition from other institutions in the area. An academic institution should have a logo that brings repute to its educational activities. Your education logo should also work across a wide range of applications. A college’s logo needs to be flexible because it will be reproduced in so many different places. Many established educational institutions in particular seek to foster school loyalty through branded apparel, stationery, coffee mugs, license plates, and much more.
7. Color Scheme
The color scheme should match with the type of education that you are offering and at the same time you need to look professional and have that most important “touch of education and learning” in your logo. Say, for example, you will zero in on a colorful logo for a school which offers education or learning programs to toddlers while you need to design a professional logo when you design a logo for a school which has mature students.
Message to be conveyed through the education logo
An effective logo can even bring forth your institute’s outlook on education and you can also pay attention to your specialty areas and highlight them to potential new students. For example, a logo featuring the male and female symbols can show that a school celebrates co-ed education. Your education logo should tell the audiences about your type of teaching and what your educational institute stands for.
To design a convincing education logo, you need to first know everything about the institution that you are designing for. The educational institute’s history and other facts and figures that can be well represented through the design. One must keep in mind that the message of education must be strongly conveyed through a sophisticated but simple design that does not have any distractions for its viewers.
In this age of fierce competition, first impressions are vital in creating a powerful impact. With a well-thought logo design strategy and a unique education logo, you can effectively communicate your educational institute’s values, work ethics, and voice to your target audience.
A majority of your potential customers will see your logo before they even make contact with your education representatives. Your logo will help students and their families form their initial impression of your institution. It can rightly be said that your logo serves as the face of your educational institution.
How you can get an education logo that impresses
Logo Design Team has been in this business of logo designing for the past 10+ years and has successfully created more than 1 million attractive logos for 200k+ brands across various industries. Our creative team of 120+ professionally trained logo design experts guarantee 100% client satisfaction.