Category: Marketing

More and more marketers start using videos in their digital marketing strategies. In 2023, 96% of surveyed marketers called videos an important tool in their digital marketing strategies, according to Wyzowl’s research. Indeed, videos proved to help with increasing...

LinkedIn is an effective platform for finding IT clients, but only if the sales process is set up properly. The classic story is when a sales manager goes to LinkedIn, finds a potential client, and starts a conversation. In...

Linkedin is one of the top marketing platforms for both individuals and businesses. Its easy-to-connect nature allows everyone to strike partnerships and find business opportunities across all industries. You can also export leads from LinkedIn Sales Navigator and reach...

Startups have to figure out multiple aspects of the business simultaneously. You need to consolidate the right team, product logistics, workflow and launch. Marketing often gets relegated to an after-launch status. However, this might be negatively affecting your projected...

The cost of higher education today is increasing, and this is prompting students, parents, and guardians to weigh the value they will get from an institution of higher learning before they apply for admission or pay fees after they...

Google is the king of search. This has been the case for a long time. Google started as a graduate project that focused on creating the perfect “search box.” This evolved into the well-known search engine that Google is...

Are you looking for outstanding ways to stand out in the crowd, display your logo, and promote your brand? We conjured up 21 great low budget ideas that you can use to promote your brand online without breaking the...

Content marketing is a popular strategy for online user engagement. Content marketing improves brand awareness, boost social media effectiveness and helps to increase site traffic. If you are trying to create a content that will resonate with your audience,...

While the identity of your brand or business might be seen through your logo and products, ranking at the top of the search results is also of the utmost importance. All brands and businesses are now relying on the...