When you think about famous companies like Nike, Adidas, or Coca-Cola, the first thing that strikes your mind is not their products. The thing that makes these corporations recognizable and memorable for the general public is their logos which...
Giving corporate gifts with the brand logo is not a new concept. After all, this has been done for many decades to demonstrate a company’s appreciation for its consumers, partners, and employees. They are also used when we want...
Why is the concept of typography design important in today’s digital world? For a layman, the words typography and fonts are same; they are used interchangeably by the people. From the point of a graphic designer, although, there is...
Transparent logo design is a distinguished industry trend today. With the customer perspective-changing massively every single day, we must incorporate attention compelling emblem for grabbing their attention. Owing to the rising creative demand today, a modern graphic designer has...
Millennials aged 20 to 35 years make up most of the global market today. Identifying what these target market demands from business is incredibly challenging. They have different expectations and perceptions than their predecessors. Hence, when you are into...
A successful logo is the one that can strongly influence the customer’s mind and buying decisions, and thus, a lot of things depend on an effective logo presentation. Creating a persuasive logo is the first and foremost thing that...
There’s no denying that the logo creates the first impression of your brand. It connects you with the outside world revealing your identity. Hence, it’s essential that you gather enough knowledge of the logo design principles and create the...
Amongst several logo shapes and designs, circular logos have become one of the most acknowledged and much-used forms of design today. Several businesses have been using such shapes and thereby enjoying the benefits of their round attributes. In this...
Music binds us all globally. It surpasses the geographical barriers with its eccentric expression that enchants the human souls. Right, with the onset of the New Year, it is the time for some of the most globally revered music...
Vintage logo designs or retro designs are considered to be the hottest trend today. Many startups prefer using retro design for their logos because graphic design experts put forth that vintage logo can turn any brand into a more...
How do you trust a bank? How do you believe a financial organization who will keep your hard-earned money safe and secured? It is not only the popularity but also the way the organization’s branding reflects its ethics &...
Retail sector is extremely competitive and so to keep up with the race your online store logos must be well-defined. Needless to say, a logo is essential for every brand and when it’s about creating your brand identity online,...
Logos help attract new customers and thereby lead to prosperity. We acknowledge a brand instantly by looking at the logo it portrays. The logo gives the impression of how big a brand is. A beautifully designed logo is not...
Typography forms the very essence of a graphical presentation. A designer can emphasize on the message conveyed through the right use of letterforms to his audience. Several types of research reveals that typography plays a significant role in shaping...
A great logo design, consisting of the best logotypes, although a small part of the branding package is an organization’s visual identity. Needless to say, logos represent subliminal meaning and people respond to it while selecting it as its...
Recently the graphic designing industry is witnessing a massive transformation in logo designing concept and it’s about creating ‘Wordless Logos.’ Suddenly many world famous brands are revamping their brand symbols and generating brand logos without words. But, why? What...
In the present era, the hospitality industry is one of the most flourishing sectors of all. With the growing importance of the industry it has become vital for us to plan something unique to attract our customers and satisfy...
Monograms are immensely useful and eye-catching visual elements designed with interweaving two or more letters in artistic harmony. These design components have been adorning several company logos today to give them a prominent identity in the industry. Also, these...
Neuromarketing is the recent buzz in the logo design industry. Yes, the entire world is bent on making an impact on their target audience using the new wave in designing – neuro design. But what is neuro design? Why...
Amongst many trends and experiments that has been going on in the logo design industry since ages, mascot logos have always been a thing of attraction for both the consumers and the designers alike. Logo designers around the world...