The famous philosopher Greek philosopher, Socrates used to go door-to-door asking questions. This was his sole purpose at the time, and he only wanted to ask questions to get people to think about important things and get them thinking about why they answered in the way they did.
He asked questions about many areas of their lives, their family life, and religion. Why did he do this? One of the reasons scholars say he probably did this was because he wanted them to think and examine their lives.
Socrates once said, “The unexamined life is not worth living.”
This is a philosophy that was also believed by many other great philosophers including Aristotle and other philosophers of different cultures of the past. And it has a lot of truth in it. When it comes to your logo, what do you think Socrates would have to say about that? This is something we will explore in today’s post.
How did you choose your font?
Socrates would believe that you should question everything and examine everything, not just one single aspect of it. But he might start by asking why you chose the font that you chose for your logo.
When you choose fonts for your logo, there should be a reason for it. It should go seamlessly with your branding and should not conflict in any way. For example, if you are a flower shop, you may want to use a more scripted font or a pretty font that reminds people of flowers or gardening. If you own a welding shop, you will want a bolder font to represent the strength and power that is represented in the idea of welding as a profession.
Just thinking about the types of fonts might be one question Socrates might ask about your logo because it is so important and such an integral part of the logo. Also since logos are so prevalent in today’s online environment, they become an integral part of your branding as well. Because they are so important, Socrates would ask you to examine it carefully before you decide what you will do since the decision will impact your business and brand in ways you cannot even see yet.
Why did you choose the colors you did for your logo?
Another question Socrates might ask about your logo might be why did you choose the colors that you chose for your logo? In examining this aspect, you and need to go to a site or information that tells you what colors mean if you do not know their meaning. Many things in our world are universally understood by many people. For example, yellow implies cheer, happiness, the sunshine, and warmth and an upbeat attitude. Can you imagine a funeral home or an insurance company using yellow when they deal with such serious topics as death, financial planning, and money? It should be noted that color is a crucial element in choosing your logo and how it will look. It ultimately influences what people think about your brand so it should be thought out carefully.
When considering color, not only would it be important to analyze what colors mean but also if you have those colors within your brand. You should choose colors that match or enhance your brand color if you are going to create a sense of coherence between your brand and your logo.
What textures will you use?
Another thing that Socrates might want to know is the textures that you choose for your logo. Did you choose a raised up picture of some sort such as bronze or metal or denim for example? If so, why? If you are a clothing store, for example, you may want to use a denim looking logo to represent fabric so that people will think of clothing the minute they see your logo. You should only use a texture-based logo if it has some at least minimalist relationship to your branding or your niche area.
What about pictures?
Would Socrates look at your logo and ask why you did not have pictures as a part of your logo? If you have a particular mascot such as an animal or another animated character that serves as your logo, you might want to use this for a major part of your design. But again there should be a good reason as to why you choose to use a character or a graphic. Remember with a logo you have limited space, and you should use the space wisely so as not to take up too much space with things you don’t need.
Finally, what Socrates would most have to say about your logo I suspect is to ask if it is working for your brand? If you already have a logo, you should perform experiments to see if it has the effect you wanted to have. One way to do this is to go to Google Analytics and make a technical experiment with a split A/B test to see how well your logo performs compared to another similar logo.
Over a period you should see a trend of people who prefer one logo over another. Then take this information and assimilate it into what you know and your other research to determine what the best choice is.
Remember you will not please everyone, though. You should use your judgment when choosing the assets of your logo and go with your gut.
Why is it important?
Socrates would remind you that you should examine everything you do about your logo and determine whether or not it reflects what you want it to regarding your branding. Your logo is a part of your branding, and it should be taken seriously since it will influence the effect that your brand has in both the traditional and online markets.
Socrates may also tell you that you should look at and examine other logos within your niche area to get an idea of what others in your industry you’re doing.
In the final analysis, you should consider how well your logo is performing and then make a decision on whether or not it should be changed. Make your research as scientific as possible by creating online surveys or other means to measure your data.
Once you have examined all of these aspects, Socrates would tell you to go to lododesignteam.com to have your original custom logo designed.
He would inform you that we are one of the best logo designers on the web today and that we exist solely for the purpose of creating Custom Design logos for businesses. We enjoy helping brands survive and to maintain their credibility online through the creation of a unique custom logo.
Look at our portfolio, and you’ll see that the sky’s the limit when it comes to our Creative Design Team and engineers.
Another famous quote by Socrates is, “To find yourself, think for yourself.”
This reminds us that it’s important not just to follow the patterns of others but to only use them as an inspiration then take off on an idea that you come up on your own. While there is no new thing under the sun, Socrates would also agree that it is only in being unique and thinking independently that you achieve real success.
So reflect on how you can create a unique logo idea then let us know your ideas, and we will get started on your design right away. See us at logodesignteam.com.