Strong brands generate strong sales. This applies not only to the brand manufacturers themselves. Above all, it also applies to retailers who become a brand themselves through clever marketing. But how do you build your own brand as an...
The use of vector logos is a popular practice. They have several advantages over raster ones. You can learn about the advantages of these logos and the possibilities of editing them in Illustrator in this article. If you want...
The cost of higher education today is increasing, and this is prompting students, parents, and guardians to weigh the value they will get from an institution of higher learning before they apply for admission or pay fees after they...
So you want to start your own business. You surely have thought about what you want to do, came up with your business goals, and assessed your skills, and you think you are ready to become an entrepreneur. However,...
Regardless of what business you run, an online presence can help you establish a good reputation and constantly attract new customers. However, before you enjoy the benefits of the online community, you should first let people know about yourself....
If you are in the business of building a product or a service, then you know that you might at one point need to sell it out. Unfortunately, most marketers tend to pay significant attention to product development and...
Many people in ecommerce mistake UI and UX design for the other or think they are interchangeable. While UI and UX design are quite similar and work together, they also have distinct differences that you should know. Image Source...
Mobile app security seldom makes headlines, but malicious apps get all the attention. Did you know that over 560,000 malware is detected every day? These are introduced in your smartphones through malicious applications disguised as genuine ones. Although a...
Your website shapes the online perception of your business. It provides you with a platform that you can use to position yourself within the market. It is through this website that you can market yourself to your prospective clients....
You should create a powerful and impactful product if you want your brand to stand out from the rest of the crowd. This is very important as far as getting the interest of the potential customers is concerned. You...
In simple words, encryption can be defined as encoding data to make it incomprehensible for those who do not have the authorization to access the data. However, several people who are new to the world of data security often...
Whether you own a small business or are the head of a large company, you’ll want to create a positive buzz about your brand. According to Australian based digital marketing company, Clicks Marketing, online reputation management has become a...
There’s no denying that SEO is an ever-changing industry. Strategies that worked years ago are often not as effective as they were back then – with the exception of a few. A perfect example would be high-quality content. There’s...
In digital marketing, website design has become essential because it is the only direct way for potential clients and customers to evaluate a company. When the Internet age was just at its nuances, many customers did not trust companies...
A website is often the focal point of your online presence. As a website owner, your primary aim is to direct all the user traffic from social media platforms and search engines towards your site. However, once the viewer...
When you think about famous companies like Nike, Adidas, or Coca-Cola, the first thing that strikes your mind is not their products. The thing that makes these corporations recognizable and memorable for the general public is their logos which...
What are the users evaluating first of all when they see an app in the app store? Of course – the app design. The design forms further user behavior: downloads, installs, app use or pass by. Thus, the creation...
Internet search engines have the task of delivering quality and relevant results to users, and the best ones do it in less than half a second, taking into account the user’s intention, location, language, search history, a device used,...
Giving corporate gifts with the brand logo is not a new concept. After all, this has been done for many decades to demonstrate a company’s appreciation for its consumers, partners, and employees. They are also used when we want...
Creating a brand that is recognized and admired by many, is no doubt, challenging. But it all depends upon how you communicate with your audience and execute your marketing endeavors. This is where brand marketing strategy comes into the...