Regardless of what business you run, an online presence can help you establish a good reputation and constantly attract new customers. However, before you enjoy the benefits of the online community, you should first let people know about yourself. Creating the website is the initial step that seems to be the easiest one too. There are hundreds of similar websites, and you need to find a way to stand out from the competition.
If you want to learn how you can rank up and increase traffic, keep reading this article to find out. We have collected the most efficient techniques to boost traffic on your website that can actually result in profit.
Become a Guest Writer
To attract more visitors to your website, you can write articles and posts for other websites in exchange for mentioning your product or service with a link. Make sure to find a website or a blog that is relevant to your niche and that can benefit from your information. Although guest writing is time-consuming, and it might get difficult to reach out to trustworthy websites; that’s why you can always request outreach links. Since your website is new and not very well-known, you can initially target small influencers or less successful bloggers.
Define Your Target Audience
Before you jump to the marketing plan, you should identify your target audience. Blindly selling to everyone will not bring you much profit. Without data, you will be targeting people who have no interest in your offer.
If you already have a pool of customers, then it is best to analyze them first. You could create statistics of what product or service they usually buy, their age, gender, and location. You could also list the features and advantages of your service or product and see what group of people could benefit from your business. Exploring your competitors and target audience will help you establish your company in a niche market that differs from others.
If you have not gained any customers yet, then you should analyze what group of people your service or product can help, what kind of people would find it useful. Get into specifics and put your efforts into attracting your target audience.
It is highly recommended to invest your time in learning Search Engine Optimization (SEO) to explain how you can obtain your spot on the first page of Google. Your online activities should be in correspondence with the Google algorithm’s rules in order to boost traffic. SEO can be divided into on-site and off-site. The former covers the technicalities of your webpage, and the latter focuses on attracting visitors outside your platform.
On-site is when your website should be well-optimized for both visitors and search engines, meaning details like title tags, secured URL, content quality, and user experience are vital to improving your rank. Off-site SEO is when you work on improving your authority; that includes writing a post for others with your link included, using social media for marketing, and link-building.
Create High-Quality Content
It would be great if your content is in high demand, meaning a lot of people who search for specific topics will notice and click on your website, too. You should also set editing rules to follow so that the content looks identical and consistent. You can choose which font and size you want to stick to, focus on short and clear sentences, and decide what writing style suits best your website. The information you include on your website should be reliable and authentic; otherwise, you might get in trouble for lying or plagiarism.
You could also use explainer videos to enhance your content.
Reach Out to Influencers
Influencers have a large pool of followers, and cooperating with them means you will boost your traffic in no time. Instagram shopping is very popular among users, and there is a big chance that newcomers will try out your offers. To increase your company’s awareness, you need to get in touch with an influencer that is relevant to your product or service.
You can also share free samples of what you are selling and receive insightful feedback from an experienced influencer. People follow celebrities and bloggers because they trust their choices, and positive feedback will give them encouragement to purchase from you.
Depending on the influencers’ popularity and the number of followers, you will need to pay a certain sum of money to be mentioned on Instagram or other social media.
Connect With Your Audience
Creating profiles on Facebook, Instagram, Twitter, and other online platforms is a must. It will let your customer reach out to you easier and you will get an opportunity to engage with your target audience. Social media will help you understand what questions people ask and what information they lack from you. When writing a post on social media platforms, include links to your product or service, come up with catchy headlines, and write creative and interesting texts.
Since you are a new business, you can offer limited giveaways, free samples, and coupons on social media so that people check your website and actually purchase your product or service.
Educate Your Audience About Your Product or Service
Creating interesting content is very good, and you can also include educational posts to inform your client about the benefits of your service or product, or how it can change their lives and make them better. Simply put, give reasons why it is worth buying.
Do not be limited to blogging only. There are other ways to convey important information to your audience. Depending on your budget and business, you can produce podcasts about anything related to your niche. You can base your podcasts on the questions and concerns you receive from clients. You could cooperate with other businesses to create high-quality weekly or monthly podcasts. In the description, you can share the links and brief summary of who you are, what you do, and what you talk about. The podcasts can be linked to your blog pages, too.
Another way to educate your audience is through engaging videos on Youtube. There you will be able to link your product or service and interact with potential buyers in the comments. Unlike podcasts, video creating is much more time-consuming and requires good knowledge in editing.
Create an Email Database
Social media is extremely helpful, and you can also start notifying your audience about upcoming offers via emails. In order to get their emails, you will need to request them when visitors read your blog or open your website. You can offer discounts for people who sign up for a newsletter or register on your website for the first time. Next, you can start email marketing with your database and maintain high traffic to your website. Remember not to spam so that your clients do not unsubscribe from your emails.
Invest in Paid Advertising
If you struggle increasing traffic, you can invest in paid advertising. Paid advertisements on social media are a short-termed solution and a bit pricey. However, it can be an effective way of spreading awareness about your website. In social media, Facebook or Instagram, you can select what audience you want to target: gender, age, location, and other specifications. Scroll the feed, and your website will pop up with a special offer attracting new visitors.
You can also dedicate some funds to advertise in Google. Google Ads will improve the rank of your website; you can often notice promoted web pages at the top of the first page. The good thing about Google Ads is that you are charged only when somebody clicks on your link. You could also benefit from Google Retargeting advertisements that are aimed at people who have visited your site before without ordering anything.
Use Tools to Track Your Progress
It is up to you whether you want to use free or paid tools to track the traffic. Google Analytics is a free tool that offers a lot of information about your website. It can show you keywords, the history of visits, users’ information, and plenty of other functions. Ahrefs is a paid tool that allows you to compare your data with your competitors with detailed information. It shows keywords, backlinks, and other metrics that can help you improve the quality of your content and rank higher. Another paid tool called MOZ gives you a detailed report about your rank, your competitors, and your activity on social media platforms. This tool informs about your page authority, spam score, and many other metrics.
Increasing traffic to your website means gaining more customers. These effective techniques we have collected will help you achieve success in your business. There are quite a number of things you need to do for that, that is why it is better to plan everything in advance. This way, you will not be lost or confused with what your next step is. Engage your employees in sharing their ideas and brainstorming new innovative ways to generate sales. And always remember to adapt to upcoming changes if you want your business to survive.