Your website shapes the online perception of your business. It provides you with a platform that you can use to position yourself within the market. It is through this website that you can market yourself to your prospective clients.
Unfortunately, most businesses do not capitalize on the branding that websites and an online presence provide.
Critical mistakes made by businesses as it pertains to their website and how that robs their brand image of its legitimacy include:
Inconsistency with The Design
A robust website requires a consistent design if you are to stand out from your competitors and put forth a strong marketing campaign for your brand.
As part of your design, you could consider being artful. Consider having a specific texture and colors throughout your website. Overall, you want to enable a global style for your brand’s website. This means that every landing page on your business website should look and feel like it belongs to the same brand. There should be consistency in the colors, fonts, and logos used on all of the pages.
Having A Generic Google Address
When an average internet user searches for a keyword online, the search engine presents results based on various factors. As a business, you want your domain name to appear on the first page of a search engine’s results if you are to get the most hits.
Having a domain instantaneously makes your brand more credible and trustworthy. The Google algorithm positions your web pages better if you have a unique name that generates immediate memory, which in turn facilitates more traffic to your site.
Ambiguous Purpose for the Website
It is incredibly frustrating to land on a business landing page and not know how to navigate the information you seek. It is even more frustrating when you cannot locate the products or services that a business offers.
As a business trying to carve out its brand, your customers must not be confused by what they see on your web page. Mainly, it is paramount that you have a clear message the moment this potential customer lands on the website. They need to know exactly what to do, where to go, and how they can process their purchase. Overall, having a clear message for your website is strategic for your brand.
Not Optimizing for Mobile
Numbers don’t lie. Mobile is slowly overtaking desktop. As such, you require to optimize your website for mobile devices if you are to take advantage of these mobile-friendly users. You want to think small screen throughout your design process. This should optimize your site such that phone users get the same experience as those on desktops. You want to remove excess plugins, popups or any inhibitors that might dilute the mobile experience.
Overall, you want to provide an original full-featured desktop experience on mobile phones. This should include all the bells and whistles that a desktop user will have. This should hone in on your audience, especially since most customers now find businesses using their phones.
Lack of Search Engine Optimization
Search Engine Optimization is the best way for web admins to groom their sites in line with what search engines are looking for. Unfortunately, most businesses do not highlight keywords that would highly rank their sites on Google.
Including SEO within your website is the best bet for making your brand relevant and competitive. Besides, it should significantly improve your click-through and bounce rate, which should inform your brand decisions henceforth.
Not Connecting to Google Analytics
Google Analytics is a must-have for any business that intends on tracking its ROI. Integrating Google Analytics with your website dashboard provides you with an unobstructed view into the performance of any index within your website.
The insights you stand to gain with Google Analytics include your traffic and audience list, which should come in handy when tailoring your content to meet the needs of your target audience. Additionally, you should create a geodatabase and track your backlinks, all of which should inform your business decisions.
Lack of A Prominent CTA
As you sell your brand through your business website, you need to give your customers something to focus on. To keep your consumer’s attention, you need to provide your potential customers with an elegant experience. Overall, you do not want your potential customers running right back to their search engine. Instead, you want to guide them to what you want them to do. Concisely, you want to provide your prospective clients with a call to action that pushes them to engage more with your business.
A shaky brand image means losing business. As a business, if your website does not position you competitively, you stand to miss out on the opportunity to explain your value proposition, boost your recognition, and, in hindsight, drive sales. Altogether, it is not feasible to run a business in today’s business world without having a solid web presence. Besides, you want to stay compliant with the regulations in place. Specifically, you require a robust compliance management system that demonstrates integrity to your prospective clients. To learn more, browse through our site to get more insights into building a successful brand and attracting your target audience.