There are many ways to establish your brand on the market. For some people, it’s about creating a market niche for yourself, making it easier for your customers to find you. For others, it’s about creating a brand identity...
Every brand wants to be memorable and recognizable. Achieving this goal requires the use of a well-thought-out marketing strategy. However, it is unthinkable to start your successful path in the market without an outstanding logo. A logo is something...
What’s the first image that comes to mind when you say Nike, Amazon, or Tesla? Well, in the case of Amazon and Tesla some of you may think about the visionaries who brought these companies to the top, but...
Most marketers have a love-hate relationship with search engine optimization (SEO). Colleges are still lagging behind on the SEO front, meaning marketers aren’t equipped with the skills to utilize SEO techniques to their fullest. It also doesn’t help that...
Did you at least once during your lifetime encounter a huge brand without its own identity. No? That is due to the fact that no company exists without it. This applies to any business: from commercial to information. Even...
What do you associate a bitten apple with? With a man who wanted to eat it and a well-known company that produces various gadgets. Today we will talk about the second example, where symbols, inscriptions, and images are used...
The demand for design talent is incredibly high in the current market. That being said, finding a job in the industry might not be a smooth ride for everyone. It can still be truly challenging to find a design...
The power of a well-designed logo is substantial. It goes a long way in piquing the consumers’ interest, increasing brand recognition, and differentiating a brand from competitors. If you think of the brands you consider grand, you mostly visualize...
Choosing an ideal brand font for your custom design is great art. In digital media, most companies adopted branding fonts for their designs. The brands use these typefaces in their web designs, mobile apps, brand logo, or even in...
Linkedin is one of the top marketing platforms for both individuals and businesses. Its easy-to-connect nature allows everyone to strike partnerships and find business opportunities across all industries. You can also export leads from LinkedIn Sales Navigator and reach...
Have you ever thought about how important logos are? They brand a company, a school, a military legion, or an organization. They provide an immediate understanding of what it is you are dealing with. For universities, logos are particularly...
Having a successful website can be a great investment for individuals and companies alike since it offers various benefits, like increasing visibility, credibility, and brand awareness. However, the website building process can be quite demanding. For instance, a website...
These days, many businesses are going digital in the hope of attracting new customers and improving their sales. It goes without saying that a solid online presence can increase brand awareness and is an excellent way to create a...
Startups have to figure out multiple aspects of the business simultaneously. You need to consolidate the right team, product logistics, workflow and launch. Marketing often gets relegated to an after-launch status. However, this might be negatively affecting your projected...
Participation in student exchange programs while studying at high school or a university can be a fantastic opportunity for both education and professional growth. Most exchange programs provide people with the opportunity to discover foreign cultures. Indeed, to immerse...
When it comes to developing a brand, one of the most important things is to have a good logo. Such a logo needs to be recognizable, visually pleasing, and memorable, among other things. It is often the first impression...
You have worked hard to create your very own company. You are ready to open up for business, but you still do not have a logo. You want a design that will make people think of what your business...
A graph is a powerful graphical element that helps you and your users visualize relevant data and statistics in an appealing and interesting way. There are different types of graphs, and you’ll often see them on websites and social...
As business people, we all know that you will be required to give presentations about your work, an idea you may have, a product, or something else. For that exact reason, you will need some creative presentation ideas. Now,...
Traditionally, solutions are created first, and then their consumer is determined. In design thinking, the opposite is true. In this case, the target user is first determined. And not only age or occupation. Understand the challenges and frustrations users...