Category: Marketing

Direct to Customer (DTC) marketing is now an essential strategy for companies looking to establish strong connections with their clients, cut out middlemen and increase sales. But, in order to realize the potential of the DTC strategy, organizations require...

In today’s competitive marketplace, maintaining a cohesive brand presence across all customer touchpoints, including email and SMS marketing, is crucial. Inconsistent branding can confuse customers and dilute your brand’s impact. The challenge for many brands is how to easily...

Demand planning is an important process in almost every industry since, without planning, it’s difficult to assess consumer demand for your business’s goods and services. You may end up stuck with too much or too little inventory, neither of...

The demand for online businesses has increased more than ever and people are looking to avail digital services from the comfort of their homes. With this increasing demand, it has become both exciting and challenging to manage a digital...

More and more marketers start using videos in their digital marketing strategies. In 2023, 96% of surveyed marketers called videos an important tool in their digital marketing strategies, according to Wyzowl’s research. Indeed, videos proved to help with increasing...

LinkedIn is an effective platform for finding IT clients, but only if the sales process is set up properly. The classic story is when a sales manager goes to LinkedIn, finds a potential client, and starts a conversation. In...

Linkedin is one of the top marketing platforms for both individuals and businesses. Its easy-to-connect nature allows everyone to strike partnerships and find business opportunities across all industries. You can also export leads from LinkedIn Sales Navigator and reach...

Startups have to figure out multiple aspects of the business simultaneously. You need to consolidate the right team, product logistics, workflow and launch. Marketing often gets relegated to an after-launch status. However, this might be negatively affecting your projected...

The cost of higher education today is increasing, and this is prompting students, parents, and guardians to weigh the value they will get from an institution of higher learning before they apply for admission or pay fees after they...

Google is the king of search. This has been the case for a long time. Google started as a graduate project that focused on creating the perfect “search box.” This evolved into the well-known search engine that Google is...

Are you looking for outstanding ways to stand out in the crowd, display your logo, and promote your brand? We conjured up 21 great low budget ideas that you can use to promote your brand online without breaking the...