Do you need a new logo? What kind of logo do you want? Perhaps you’re a bit confused about what makes a great logo or what type of look you need for your brand. If you already have a website, one idea is to match your logo as closely as possible with your site. But you should think long and hard about the development of your logo. It will be with you for a long time.
When you get ready to have a logo created, it’s a good idea to have some specific questions to ask the designers. What should you ask them when you are starting your logo design order?
10 Questions to Ask Your Design Team
Here are a few questions that you should ask your design team before you get started. Look through these questions and then add your own.
1. Do you have a philosophy of design?
A good design company has an opinion that they base their designs on. It can be about listening to the client, getting to know the business or some element of their design technique that helps to create a truly unique design. Before you start giving a firm information on your company, ask them this question. Their answer will give you a lot of insight into how the company creates their designs.
2. What is your turnaround time?
It’s important to know how long it will take to create your logo. Good design takes a reasonable amount of time. It is a digital asset that you will likely have with you for a long time. So you should allow the design company a reasonable amount of time to complete it, allow for revisions, and other issues. However, you need to have an idea of how much time is required to produce a good logo, so you’ll know when you will be able to start using it. Ask the designer to give you a window of estimated time that it will take from concept to production to finalize the design.
3. What do you charge for a basic logo?
Cost is important because you need to budget for your logo just like you do anything else. Finding out the estimated cost at the onset will remove the possibility of a surprise if the bill is much higher than you expected. Find out what the company’s policy is regarding revisions, as well as whether there is an extra cost for corrections and changes. Ask about any other expenses such as trademarks, as well. Knowing what you will have to will help you to plan and budget for it. Many designers try to work within a customer’s budget, so tell them what you want to spend and ask if they can offer a design commensurate with your budget.
4. Do you offer other services such as trademarking of logos or other services?
Once you have a logo created, you’ll need to get it trademarked to remove the possibility of others using it. If you do not have your logo trademarked, others could use it and claim credit for it. While the logo is automatically yours once created, it’s a good idea to get a legal trademark so that you can protect your logo from theft or misuse. Your logo is part of your brand, and it’s important to protect it from others’ illegal claims to it.
5. Do you offer a guarantee?
A good logo design company should provide some type of guarantee that their work will be acceptable to you and that they are creating what you wanted. A guarantee is a legal promise that states you will get your money back if you are not completely satisfied with the work. This gives you extra assurance that the designer will work hard to deliver what you wanted.
6. How long have you been in business?
Asking a company how long they have been in business gives you an idea of how secure and stable their business is. This is not to say that young design firms or companies are not great. But it takes a company awhile to become stable financially and otherwise. So it’s a good thing to know at the onset.
7. Do you use color psychology?
There is an entire school of thought in design surrounding color psychology. Color psychology is the effective use of colors and employs a knowledge of how they affect the human mind. An informed design company or designer will have at least some understanding of this concept and how it can best be used to advantage regarding the creation of your logo.
8. What other design services do you offer?
As you are preparing to have a company design your logo, you may want also to ask them what other services they provide. This may get your thought processes going as to how you can expand your design assets later. If you like the company, you can use them for other designs as well.
9. Do you enjoy your work as a designer?
No matter which designer or design team you choose, you should ask them if they enjoy their job. Most creative artists do enjoy what they do, and it shows in their designs. Logo design is both a creative and technical skill. The best designs usually come from designers who truly value their work and their designing projects.
10. Do you offer logo repair?
Logo replacement is a concept that involves just repairing or restoring a logo, rather than redoing the entire thing. Some logos do not need to be done from scratch. They just need a few changes to improve them. So make sure and ask if your design team can do this.
As you read through these questions, you may want to jot down a few others, too that you need to ask your logo designer. Think about what you want to achieve with your logo. Do you have a particular color that you want to use? Ask the designer to give you an opinion of how it will look with your other brandings such as your website, your physical branding items, and other assets. They may have some suggestions you haven’t thought of or make you think about it differently.
An excellent design team wants to give the customer what they want in a logo, while also giving them sound advice based on years of experience and their expertise with logo design.
The Bottom Line
These questions should help you to get a sense for the way your design team does business, as well as some of the extra services they offer. Take it with you when you talk to your logo designer or team. It’s a good idea to get these questions answered before you begin, so there will be no surprises. Feel free to ask us any of these questions as well as any others you may have as we get started on your logo.
Remember that logo design is a creative process, and it takes a few steps from concept to completion. Don’t expect it to be completed overnight. But anything worth something is worth waiting for. Just have an idea of the timeline to expect when talking to your design team.
Talk to Us
Good communication both at the onset and throughout the project is the best practice to ensure that you get what you want in a custom-designed logo. At logodesignteam.com, you’ll find that we can do all of these things for you and more. Just visit with us and ask us any questions you have. We’ll be happy to answer them for you.
We enjoy logo design, and we would love to help you create the perfect logo for your business or organization. So take a look at our plans and contact us for a free quote. You’ll find that, when it comes to logo design, we’ve got you covered!