Having a business logo is relevant to your business. It helps you to create a presence online and lets customers know who you are. When your business logo is done in a professional and insightful manner, it draws the attention of your target audience and helps to promote your brand in a positive way.
When your logo is not done in a professional manner, just the opposite can occur. People may not respect your brand, or they may get an image of your brand that is not what you wanted to portray. This can hurt, rather than help your business and create a sense of doubt about your business that can negatively impact your company’s goals.
Why is a logo so important?
A professional logo is important because it represents your company and your business when you cannot be present. For example, let’s say someone new comes to your social media page and sees your logo. They may think it is an attractive logo and their interest may incite them to further action and get them to investigate what you are about.
But how can you create the type of logo that will get your business noticed without working negatively against you?
How to Get a Logo for Your Business
There are a number of ways to get a business logo. You could hire or outsource the job to an independent contractor who creates logos. This could save you money in the long run but only if you get a good logo creator. If you get one that does not do the job you need, it can end up costing you more in the long run.
Finding a logo creator may be as simple as searching for a designer on some of the freelance sites such as Freelancer.com or Fiverr.com, to name a few. You will find everything from entry level designers to top professionals on these sites, so you need to do your homework before hiring one.
What about online logo creators?
Another way to get a new logo is to do a search for online logo makers and attempt to do it yourself. Some sites for logo design offer an easy-to-use automatic logo creator engine that lets you create an original business logo. However, you need to remember that what you are getting with these sites is not original. It is just a “cookie-cutter” solution to creating a custom logo and is the result of a predesigned template. There is nothing original about it.
When you create a logo via an online logo creator, you are taking the risk that other business owners may have a similar logo because they have used the same software or online platform to create it.
When you are trying to establish yourself as a new business online with your logo, you should not take the risk that your logo will end up looking like someone else’s logo.
Why not use an online creator?
As mentioned, you may end up creating a logo that is too similar to another business’s logo. The images and colors that you use may be too simplistic, and they may limit the control you have over how the final output will look.
Whenever you use an automatic solution or automatic logo creator, you are always going to be limited by the engineering that went into the software or template that the logo creator sits on. If you want total creative freedom, you need to have the confidence to break away from the robotics and the automation and move from “easy” to “complicated” regarding what you create.
This is one of the things that turns some businesses off of creating their logos, websites, and other creative elements. They state that they simply do not have the time or the expertise that they need to learn the skills required to do it themselves.
They also state that the system or software they purchase is expensive and it only allows them to do certain things when they are creating original assets. Once you break away from the pre-formatted templates and move toward finding creative designers, you will be able to loosen the chains that prohibit your creative freedom and do whatever you want.
There are some good independent design sites online today such as 99designs.com and a few others. But you are not going to get a dedicated design team. You will get an independent designer who may be involved with multiple projects at the same time.
Know the code
There is a similar premise that is true in other artistic design forms such as web design. When someone sticks with an online template, it may be easy to create something that meets the minimum qualifications of what they need. But they are not going to be able to create something truly artistic or original due to the stipulations and restraints of the platform they are using. The best web designer not only knows how to manipulate the platform they are on but also how to use raw coding language to accomplish what they need.
The Best Solution: A Dedicated Design Team
If you want to save time and money and have a professional logo that stands out, don’t rely on an online logo creator or design platform. Instead, find a professional logo design team that makes logo design their number one priority.
By choosing a dedicated logo design team, you will know that they are going to focus on your business logo and they will not stop until they get it done to your specifications. You don’t have to worry about being confined to a central platform or having limited tools that you can use to finish your logo.
A professional design team can listen to what you want and create it for you according to your specifications. They also have more time to devote to only your project, and they are not going to be going back and forth between projects as much since you tend to pay a higher dollar amount for them to focus on your project.
At logodesignteam.com, we understand your concerns about costs, time, and expertise. We are a dedicated logo design team that has your best interests at heart. We work with you on your project until you get the results you need and you are not confined to only one type of platform, template, or module.
The more you can break free of the online logo creation tools, out of the box software solutions, and independent contractors, the more freedom you are going to have to find a design team that will create your design for you in the way that you want.
Sure, you could go to one of the online logo creation sites like cooltext.com and create a title for your web page or a rough logo that you could use for your website or blog. But when you are determined to brand yourself in a unique way, contact us.
We want to design your professional logo in the way you envision it, and we’ll give you all of the credit! That’s logodesignteam.com! We look forward to talking to you.