Logo design is a specialized skill that requires lots of expertise and talent to produce the best results. Business owners can expect to spend a fair amount to obtain the artistic and graphic specialists that they need to create their logo. The amount you spend will depend on the degree of quality and expertise you want and how much the logo designers charge for their time.
The price you pay for logo design services will also depend upon the amount of time that it takes to create your logo as well as the degree of complexity that you choose.
The goal of a business owner should be to create the best possible logo that will reflect your business philosophy and goals and serve to communicate what you stand for as a brand.
How much have some corporates spent on their logo?
Some corporate business owners have gone to extremes to get the best logo created. In fact, some of the amounts may astound you.
The Enron Company spent over $33,000 to have their logo created in the 1990s which featured a white background and red, green, and blue lines. Paul Rand was the creator of this expensive logo. He is also known for creating the logos of other big companies including IBM, UPS, and others.
Paul Rand made a name for himself creating logos. Rand created the Next logo for Steve Jobs when he formed his second company after being ousted by Apple before he returned as CEO of Apple. Next paid Rand a whopping $100,000 for this logo design!
Pepsi, the well-known soft drink company, paid $1 million for their redesigned logo that featured a red, white, and blue bottle cap that was a variation of their previous logo.
The Most Expensive Logo: A PR Disaster
BP (British Petroleum) gets the award for the most expensive logo in the world to date. They paid $211 million for their “earth-friendly” logo featuring a green and yellow icon with the sun shining through the middle. It was a nice logo, but it remains to be seen whether it was worth the exorbitant amount they paid for it.
As a side note, the logo backfired on them a few years later when BP’s oil carrier wrecked in the Gulf of Mexico, creating the worst oil spill in history. This illustrates how companies should think very carefully about how they design their logo realizing that no one knows what events in the future could question the validity of a logo or branding.
Before you go out and have a $211 million logo created for your business, consider the fact that, just because some of these Fortune 500 companies spent this much on their logo does not mean that you have to do the same! In fact, the example below shows how little some of the best logos cost the company, and they have achieved amazing results for their brand.
Coca-Cola: A Free Logo Builds a Brand to the Sky
One example of a logo that cost absolutely nothing was the soda giant, Coca-Cola. Frank Robinson, the co-founder of the original Coca-Cola company, created the logo for the company by sketching it out on scratch paper and deciding on the name at the same time. He did it free since he was focused on helping his co-founder to get the company going.
So there we have two examples of companies spending a fortune (BP) and nothing (Coca-Cola) on their logos. BP’s logo ended up costing them more in public relations issues later when people were starting making fun of their earth-friendly logo after the oil spill disaster.
We pointed out these two extremes to make a point. Cost is about what you want to accomplish and how much money you have to spend for your logo. There is no exact amount that you should expect to spend to have your logo created. You may be able to get it done very inexpensively if you pool your resources and find someone who has the skills to achieve it.
The best plan, though, is to find a professional logo design company that focuses on logo design and hire them to create your logo. You can find freelance designers who may be able to create a logo for you, but you may not get the quality you need to design it in the best way that will reflect your brand.
How to Choose a Logo Design Company
When selecting a logo design company, you will want to consider some important factors so that you get the logo you need to move your brand forward.
- Understanding of your brand and company– When you choose a logo design company, you need to look for a designer that understands your company and the qualities that you want to project. You can tell them what you want, but it is up to the design team to capture this idea and create it in your logo design.
- Good communications– Your design team should communicate with you in a way that will ensure that they get the idea of what you want and they should let you know how they are progressing as they go.
- Attention to detail– Paying attention to the smallest details can mean the difference between an adequate logo and an excellent logo. The proper use of colors, shapes, and designs will all determine the outcome.
- Price and turnaround time– You should choose a design firm that offers a fair price for their time and expertise. They should also be mindful of their turnaround time so that you do not have to wait a long period to see results.
Choosing a logo design expert is not an easy process. But there is a company that can give you all of the qualities above. We are logodesignteam.com, and we will communicate with you as we work on your project, focus on detail, and give you a fair and reasonable price and production time.
We are business logo experts, and we prove it by getting to know your business and communicating with you until we get the idea that you want to portray in your professional logo design.
See our portfolio and contact us for more information on how we can help. You don’t have to spend $211 million to get the results you want. You just need to find the experts that understand what you want and how to achieve it.
The most important thing is that you create a logo that will symbolize your brand and what it means to your customers. Through color, design, and skill, we can create your business logo that will draw your customers and improve your branding.
Contact us today for a free quote, and we will get started on your logo right away.
Our business is custom logo design so when your business looks good, so do we.
We look forward to working with you to create your professional business logo. Success is not far away.