Your logo is about more than just your brand name. It also symbolizes your company and your business philosophy and the persona that you want to portray to your target audience. Everything from the color, backgrounds, fonts, and lettering can influence the impression you want to portray to your target audience.
Analyze your business philosophy.
The first thing you have to do if you want to include your business philosophy or credo is to know what it is you do. Daymond John, The Brand Within author and owner of Fubu, International, a top clothing company for men, holds live chats with other entrepreneurs. I’ve been honored to be able to chat with him during some of these live broadcasts, and on one particular occasion, he asked everyone to write 3-5 words that describe your business.
I have to say this was not an easy task. But many people were able to come up with 3-5 words to describe their business. For Logo Design Team, we considered the following phrase: “Custom logo design for businesses.” This is not our official logo but it seems to capture what we do.
Of course, we also create logos for non-profit organizations and other groups or individuals. But this line seems to capture our philosophy and our brand.
So what would you say if you had been in Daymond’s hangout? What 3-5 words would you use to describe your business? If you don’t know what they are, take some time right now to decide what your 3-5 words are. Then share this with your logo design team to see how they can recommend capturing the credo of your business.
How to Capture Your Brand in Your Logo
If you try to do this yourself, here are a few tips to follow that may help you to focus on the purpose of your brand.
- Use real photos.– One idea that you can use to help capture the essence of your branding is to use real photographs. Real photos can emphasize a particular product or asset of your business that you want to focus on. Alternatively,you could sketch or draw the product or idea using a digital art program.
- Focus on the message.– When creating a logo, you should focus on the message that you want to send to potential customers. When you create a logo, remember that you are representing your business, so you need to focus on the most important idea that you wish to portray.
- Create unique fonts.– Fonts can help communicate your brand in a positive way if you use the right fonts in the right places. There is a special skill in deciding which letters should get the most emphasis. Practice can make perfect, but if you want to get the best results, you may want to look around for a skilled artistic designer or artist to attempt this aspect of your logo design.
- Make it evocative.– Remember that most people react more to their emotions than to logic when they are shopping online. Look at your current logo if you have one. How does it make you feel? Does it create a feeling of warmth or cheerfulness? If it is a serious color such as black or dark blue, does it exude confidence from your brand? All of these things are important when creating your logo.
Fixing a Logo that Does Not Help Your Brand
Sometimes a business may have a logo, but it does not communicate the right message for your brand. Perhaps it is too cluttered, uses the wrong color combinations, or is just plain annoying. In these cases, it may not be necessary to scrap your current logo completely. Instead, look at the strongest aspects of your logo and think about how you can improve upon it.
Logo design repair is a good option to completely creating a new logo. Most logo design experts can recommend some changes that may help your logo to capture the attention of your intended audience.
Sometimes is just the little things that make the most difference. One change of the lettering of your company name or a slight shift in the colors you use in various places can create an entirely different look for your branding.
Experimentation is the key to coming up with the best solution for your logo. You can do this yourself on scratch paper and color in with markers until you find the right combination. Then share this with a professional designer to see how they might add to it.
Picture your model client.
One way to speak to your target audience about your brand is to picture your model client and think about what their needs are. What is your typical client after? What do they like about your brand? Is there some particular aspect that you want to capture in your logo? Consider creating a custom survey where you ask customers questions about what they like about your brand and consider focusing in on this with your logo.
Don’t forget your mobile customers.
Another thing you’ll want to think about when it comes to creating your business logo is to consider your mobile customers. You need to create a positive UX (user experience) for your mobile smartphone and tablet customers as well as your traditional desktop customers. Creating a custom app with your logo is another good idea to appeal to your mobile users.
When you think about your new logo, also sketch out what your mobile app icon will look like in the Apple Store or Google Play Store. Remember that the size of your mobile app icon will be substantially smaller than your logo itself. So you will need to create a smaller version of your logo that will be available for mobile users.
Create several versions of your logo.
One way that you can create a great logo that represents your business is to create several different versions of your logo before deciding which one you will use permanently. Remember that you can also make subtle changes to your logo later on if you find that a small change is needed later on.
The key to success is to avoid making drastic changes so that your brand is not recognizable to your current customers. You don’t want to risk losing some of your best customers in the shuffle.
Once you decide on a logo that works, make sure and send out an email announcement about your new logo so that customers will be aware of the change.
Choosing a Logo Design Team
When you set out to choose a logo design team, make sure they have a large portfolio. At logodesignteam.com, we have one of the biggest portfolios on the internet for logo design. Take a look at our collection and think of your logo as something that you have to shop around for before deciding. Scroll down until you see your industry and take a look at what we’ve done to boost other brands.
Your logo is an important decision for your business. So don’t rush into it. Take your time and let us know how we can help.
We are logodesignteam.com, and our business is your business’s logo!