YouTube is one of the most competitive platforms that bring businesses close to their audiences through videos. Besides optimizing Facebook Pages and Instagram profiles, a marketer mustn’t neglect the company’s account(s) as well. One of the most vital approaches that one should take to make YouTube channel incredible and make it look great – consider adding high-quality YouTube channel art design.
What is YouTube Channel Art?
Channel Art or channel header image, which is also sometimes called the YouTube banner, is a great way to attract your audience’s attention. It’s that large banner that goes across the top of the YouTube channel page. The main aim of channel art is to visually communicate the channel’s personality and brand to the target audience.
A well planned YouTube channel art design tell your visitors what content they can expect on the channel and moreover what kind of brand you are. Whether you want to show an exciting story by your channel art or convey your brand message through it, all you need is a fascinating design.
5 Reasons Why It’s Essential To Prioritize YouTube Channel Art:
1. Channel Art Helps You Make a Solid First Impression
The first and the most crucial reason for creating a YouTube channel is to build a relationship with your target audience. Also, your aim is to let your audience know how your brand can provide a solution to their problem. Let your audience know how your brand can provide a solution to their problem.
Now the question is, how can you bring your target audience to your channel and hook them up? Here channel art design helps. A beautifully created channel banner tells the first-comers about your brand.
You can identify your YouTube channel art as the ‘BFF’ of your YouTube channel. You might think that majority of your channel visitors are there for the video content you have uploaded, but if you take a closer look, it would be amazing for you to know that the YouTube channel design goes a long way toward successfully selling your channel. This means you will be creating the first impression and draw in your first subscribers – if you do it right!
2. YouTube Channel Logo Makes Your Brand Distinctive
As we have already discussed that the design of your YouTube channel plays a crucial role in attracting your first viewers and generating more views, we can’t deny the importance of incorporating logos here. The moment you add your brand logo on your channel art – you display your corporate identity. Needless to say, these logos are exclusive to your brand and thus essentially identifiable, thereby making your brand distinctive.
Logos engage your audience. However, you need to know that a logo is altogether different from a user icon. A user icon is an image displayed on the main page, and next to users’ comments, whereas a brand logo is an emblem that shows who you are and what’s your brand principle is.
3. Channel Art Portrays What Your Videos & Business Are All About
Just think of it – why do you upload videos on YouTube? Simple, you want your target audience to engage with your brand. There’s no room for doubt that a YouTube channel art is your prime possession on your YouTube page as it is located at the top right of everything and covers the most part, says, the entire width of the screen. This placement means anything that you insert; there will surely capture the attention of your audience.
In other words, this area can act as the perfect point to advertise about your product and service. The best trick to use this space is to showcase about your product every month.
4. Custom YouTube Channel Art Maintains Subscribers’ Interest
Once you have created a mesmerizing channel art and impressed the first-time subscribers now your turn is to keep them coming back every time. How do you do it? There’s one natural method which will definitely let you win over your customers on your competitors – customize your YouTube channel art design accordingly.
Several renowned websites such as Canva or Cello and the like offer you with thousands of templates that you can customize based on your videos.
For example, one day you upload a video on new shoes you can create your channel banner on shoes and a few days later you want to tell your audience about camping gears, you can change the banner into camping gears to lure your audience. There’s no denying that customizing the template has an advantageous effect.
5. Background Art Conveys Necessary information Regarding Your Channel
YouTube background art conveys necessary information regarding your channel – about the tagline, media accounts, upload schedules, etc. A brief glance at the YouTube channel art backgrounds lets your audience know when to click on to your channel and what to expect from you.
Finally, your YouTube channel becomes your marketing hotspot and becomes the extension of your brand.
Now once you have understood why you should give emphasis on YouTube channel art, here’s how to create YouTube Channel Art Design:
YouTube channel design is easy to create
Did you know there are beautiful templates categorized by the subject and format which you can just pick and use? Moreover, you can remake the channel design as you like.
Well, this is not where it ends there are options which you can modify by changing background, text and other design elements and finally publish on your YouTube channel.
Before you get to start with the YouTube channel art design, you need to understand how does it work. The steps are quite simple. Initially, the process requires some kind of image creation software to create custom channel art. You can use Adobe Photoshop, but unfortunately, it might be an expensive option.
Now the good news is YouTube offers a set of templates that ease the creation of channel art and also they work across platforms. You would also be glad to know that creating channel art using these templates are much more straightforward.
Here are a few tips that will help you make the most captivating channel art design:
- The primary thing that you need to prioritize before you start creating a channel art is the image size for the channel banner. YouTube calls for a 2560 x 1440 pixel image which is no larger than 2MB.
- The next significant thing is to find the perfect place for your logos and your organization names. It’s essential to figure out their apt location because the unplanned placement is sure to obstruct your targets’ views.
- Consider adding alluring taglines in your YouTube channel art. The crisp lines are sure to highlight what you channel aims to offer. Without any doubt, these YouTube tags instantly grab your audience.
- Backgrounds are another important section of the channel art design. So, don’t make the mistake of neglecting it. Viewers are attracted to you by the details you portray in the background.
- Creating a YouTube banner also calls for the fact before finalizing your channel art design make sure your channel is responsive to a wide variety of devices for e.g., smartphones, tablets, PCs and more.
When you cover all the above aspects, it is for sure that you will create an unforgettable representation of your YouTube channel. When you invest time into the design of your channel art, needless to say, there would be an increase in terms of engagement and conversions.
If you are not a graphic designer yourself, don’t panic! We at Logo Design Team have the expertise of handling any type of your designing needs.