It’s all about ‘make them watch you or evaporate forever’ in today’s business rat race. You either keep your customers’ heads turned towards you, or you lose them in competition. This is how the digital media works for the businesses today. So what is the best way to keep them engrossed? Social Media Graphics, which are engaging and capable of getting viral in the feeds of people. This is how you mean real business in the digital world.
A picture is worth a thousand words. But it has to be a worth one. This is the creative challenge that is faced by the designers and thinkers all around the world, who are continually thinking and oiling up their brain gears every day to spin out something fruitful. The struggle here is creative and colorful.
On the social media, images, videos and infographics speak millions of words that get etched in the minds of the readers. This engages followers, increases conversion rate and also provides a boost to the brand experience.
Generating the best social media graphics requires a lot of creativity to be splashed on the canvas. There are numerous different kind of businesses, and nearly all have online extended branches. Thanks to the phenomenon of creativity, each and every social media graphic design are unique. And kudos to the same, building customer base in this rate race, is not difficult. The mantra for a successful graphic design social media marketing is to get visual!
Social Media and Graphic Design: The perfect Love Story
Gone are the days when using social media was all about meeting new people, making new friends beyond the barriers, and also uploading the memories. Now social media is all about befriending customers from all corners of the world and also sharing (read: selling) the business services, virtues and even, education on the related services of it.
In a study conducted jointly by OKDork and BuzzSumo, on 100 million articles, it was realized that posts with images on Facebook tripled the number of shares than a picture-less post. On Twitter, the sharing was double.
This theory is, although, not a new phenomenon. In the book ‘Brain Rules’ by author Dr. John Medina, it was clearly said that when the information was presented orally, only ten people can remember it after 72 hours. But, in the case of a picture, 65% of the people can remember them at the given time.
The principles of creating attractive social media graphics
Here are the basic principles on how to create graphics for social media marketing:
- The context of the post
The very stepping stone of creating the graphics for social media where the creator has to emphasize on the concept. A successful social media creation is churned out when the business purpose is wisely blended with the oomphness of creativity, in minimalistic approaches.
- The legibility of the post
One of the crucial principles of a good social media graphics, the readability of the text (if there is any). Most of the time, this requirement is taken for granted by the designers. Overdoing with fancy typefaces will surely make it look pretty, but it will not serve the motive of conveying messages on behalf of the brand.
- The typography of the post
Just as the readability is a prime concern, choosing the correct typeface is also crucial. It sets the tone and mood of the social media post, and therefore, at this estuary of interest, you can either catch or miss a reader. Always think about the desired tone of your words and then choose the one from a handful.
- The hierarchy of the post
Hierarchy, or as the artists call it, the Visual Hierarchy is referred to the use of the stylistic elements like positioning, type size and color. Just like the syntax and the punctuation are crucial and helpful for the readers of a text, the visual hierarchy comprehends the information of the post efficiently and quickly. It enhances the communication of the post.
- The color of the post
Color, as one of the crucial elements of the post, cannot be measured for its value. It is what that attracts the yes. Choosing the correct one for your social media post is definitely an important step and it goes without saying.
How social media graphics can establish a strong brand identity
Carrying out a successful social media campaign is no less than a lab experiment. The entire relationship is justified when all the aforementioned points are followed as per requirements. But what do all these perfectly good social media graphics do? They heighten the brand identity.
The building block of any brand is its consistency. It takes a lot of impression building for a company to gather the trust of their customers. The best thing about spreading the brand over social media is that you gather consumers from all around the corner, giving your business an international exposure.
It is always when the graphics pose to be incredible works of creation; they stand a chance to appeal to the people and convey the message on behalf of the brand. As mentioned earlier, the graphics do not always have to be service related. Those can be educational as well.
An important point of consideration is to maintain a consistency in each and every post, without which, the branding effect will not be fruitful. Maintain the brand ethos makes the posts look related and cohesive and therefore, the users can actually form a clear understanding of the company in their minds.
Social graphic design projects are critical, but thanks to the creative nature of those, the artists and the companies find it interesting to gather heads in the most engaging ways. With our creative team, the experience which you will receive from the project will surely help you achieve success for your business. Get the best service of graphic design and social media marketing from our house.