Have you ever had to make an indispensable presentation about your company? When doing so, adding your brand’s logo and colors to every single slide might have seemed pointless. It was quite a bit of extra work, and the outcome did not seem worth it. Although it may have seemed like your efforts were wasted, the perks of a well-branded presentation are far more than just aesthetics.
Presentations are an excellent way to showcase your branding. They also act as an introductory path for potential customers, which is an opportunity you can not miss out on. Therefore, you should always cash in the space offered by presentations to tell your story. Slideshows are extremely captivating and attention-demanding, so why not make the most use of all of those eyes?
Branding creates brand awareness. However, you might not have realized how much of a difference branding your presentations makes.
Here we will answer that exact question.
Why is branding a presentation important?
Great branding is an essential part of building a successful business. But it is also an important part of creating a successful slide deck. Here are 5 reasons why you should incorporate your company’s branding in your
1. It Communicates Your Story
As we have said before, effective presentations are based on brilliant stories. Furthermore, the goal of branding is to share your story with as many people as possible. It only makes sense to combine both of these aspects and get the outcomes we wish for.
A first impression lasts, and you want your story to last in their minds; thus, using colors, fonts, images, and styles that reflect your brand is a great way to get your story to stick with them long after they leave.
2. Adds a Professional Look
A presentation that has the essence of your brand at its core will appear much more authoritative and impressive than the generic presentations we see ubiquitously. Spending time and effort to create your presentation according to the brand identity will reflect attention to detail, which shows the audience the importance you give to your company and even them.
3. Creates Consistency
Incorporating your brand’s identity into everything you do, including the presentations you give, improves the consistency your brand exhibits. Whether it be across different platforms, different presentations, or even different situations. The consistency that comes with meticulous branding creates a sense of cohesion which helps people see you as more trustworthy. It is a straightforward way to get exceptional results.
4. Helps Distinguish You from the Competition
Focusing on branding your presentations has one very obvious benefit. Doing so distinguishes your presentation from the competitor’s presentation. It creates a unique picture for the viewers, which makes them differentiate between your presentation and the rest of the crowd. It is a very real possibility that they have seen the same kind of presentation somewhere else; thus, incorporating your logo and brand’s identity into the presentation you create goes volumes towards making your brand extremely memorable.
5. Increases the Overall Quality
Company branding might be the ingredient that adds that final sense of completion to your presentation. It immediately increases the presentation’s quality and makes you seem credible and reliable. Higher quality results in more trust, resulting in higher customers. You could say that implementing the company’s branding brings the whole presentation together and makes a complete, classy package.
That was the list of reasons why you should incorporate branding into your presentations. Now let us talk a bit about how you can do so.
- The first and foremost way to create a branded presentation is to use the company’s colors and integrate its universal visual identity in every slide, thus creating a smooth and consistent experience throughout the entire deck.
- The second best way to brand your presentation is to employ your brand’s typography. It may seem trivial. However, it goes a long way toward creating that sense of continuity in your presentation. And not everyone may notice this step, but it definitely adds up.
Bonus tip: Try to stick to the philosophy your company works with, i.e., do not create a stern and sober presentation for a brand that excludes fun.
Even though presentations are found everywhere, many people end up not giving enough significance to craft a memorable experience thoughtfully, and thus they miss out on the numerous advantages they can get out of presentations.
If you feel overwhelmed, do not worry. You can go for professionally designed and entirely editable presentation templates that not only provide a consistent look to your presentation but also let you customize it according to your company’s brand.
We leave you with these words from David Brier, which are exactly the push you need to start effectively branding your presentations.
“Branding is the art of differentiation.”