Turn the potential clients into your audience with the help of a wisely created logo!
Creating an eye-catching logo is a step every person who runs a business goes through. As it becomes one of the representatives of your brand, it is vital to learn how to design the logo that will help you gain more clients. To facilitate your task, I will give you a short list of tips and tricks that will guide you through the process of creating a perfect logo!
If you still have no idea how to craft an attractive logo, don’t worry: there are plenty of resources you can use! Check out The Designest in order to get them — there you can find premade logo mockup templates, fonts, brushes and many other tools that will come in handy for the creative process.
1. Establish your brand identity
Your logo should convey the idea and values of your brand. And in order to achieve that, you must first comprehend the essence of your brand’s identity. It will be a lot simpler for you to make design decisions that complete and complement the image if you have a clear understanding of what makes you special and what your brand is all about.
I prepared a list of questions you may consider in order to uncover the essence of your brand identity:
- What was the reason you launched this company?
- What principles and beliefs are essential to you as a business?
- What can you provide that no one else can?
- Why are you unique?
- Which three words would you use to sum up the brand?
- What are the top three terms your clients should use to characterize you?
2. Find the inspiration
The search for logo inspiration may be the most difficult step in the design process. Fortunately, we have some advice for you that will make it quite simple.
Perhaps you like to start by gathering all your thoughts because you think conceptually. You might need a good brainstorming session to identify the appearance and feel you want to go for. The following three phases will assist you in coming up with the most inventive logo concepts:
- Observe the brainstorming guidelines: Writing down all of your ideas, even the really, really stupid ones, is the goal of a brainstorming session. Even a terrible concept can start a discussion that results in a brilliant answer, so thinking outside of the box is the key to success here.
- Think like your audience. Make a list of terms that characterize your brand and how you want it to be seen. Always keep in mind what would matter to your target audience while thinking like a member of that group.
- Involve everyone: A one-person brainstorm is good, but various ideas from the whole team will lead to the right decision. Invite colleagues from all departments or even friends, family members or business partners. More viewpoints are better, obviously.
2. Create a mood board
A mood board can be the ideal tool for you to feel the boost of inspiration if you are a visual person. You may construct a digital or physical board by cutting out and pasting printed images (Pinterest or Tumblr will be the obvious choice here to gather them). Simply collect all the pictures that appeal to you, whether they are different logos, color schemes, artwork, or graphics. You’ll observe that your mood board quickly reflects the types of styles and design elements you choose.
3. Choose the style of your design
It’s time to start incorporating your brand into the design now that you have a firm understanding of it and are feeling inspired. Numerous diverse components are in use here, including text, colors, shapes, and graphics. To avoid becoming overwhelmed by the entire design at once, break down each element and what it can achieve for your brand separately.
Selecting the appropriate design style for your company should be your first priority when considering your logo. Only what is ideal for your brand should be used; there is no one style that works for everyone.
Trendy logos can be thrilling and enjoyable, but they can also become out-of-date very fast and I’m sure you don’t want to rebrand your logo each time the fashion changes. A more timeless look offers you more tenacity and can expand your audience.
There is a good reason why retro and vintage styles are still so popular. They quickly conjure up romantic memories of the past and sentiments of nostalgia. A retro logo communicates to customers that you value history and that everything you sell is done well.
Brands frequently go with a simple, minimalist look to get a refreshing feeling. Using a lot of whitespaces, few embellishments, and straightforward lines frequently help to produce slick, uncluttered logos.
For a company whose target audience is youthful, this is a common option. Bright and adorable with a tendency to employ symbols or images to create a cheerful and upbeat feeling, the fun style is usually colorful and vivid. To allow your brand’s playful personality to come through, choose a quirky mascot.
A brand’s individuality and commitment to high quality can be seen clearly through its handmade aesthetic. To fully make the point, such designs blend nicely with other styles.
4. Color and font
There are many color options you can go for, so here you should consider what emotions you want to evoke with your logo. You certainly don’t have to keep with a monochromatic image, you may blend numerous logo colors to create a cohesive brand color narrative. Look at the color wheel to see which colors go well together and choose the ones that speak about your company the most.
Talking about the fonts, you should go for the one that completes and accentuates your logo. To give it a distinctive appearance, you may choose one of the following four fundamental styles of fonts:
Serif typefaces may give your logo a timeless, upscale appearance. They blend in beautifully with any style of design and are particularly attractive when used with old, elegant, or classic styles.
- Sans Serif
Sans-serif typefaces are ideal for a contemporary, uncluttered appearance as they seem incredibly sleek and simple. It is the basic font type that works perfectly with any styles and concepts and will be convenient for beginners to work with.
Script typefaces have a handwritten feel. There is a large range available, ranging from refined calligraphic typefaces to easygoing and natural letters. Utilize them to add extra personality to your logo.
Display fonts are ornamental typefaces that have a distinctive style and are very eye-catching, so they will suit logos that need huge text. They can be serif, sans serif or script and can be hard to work with, as you should know how to create a well-balanced image by mixing display types with others.
5. Include your logo in your brand strategy
Your logo serves as the perfect foundation for all of your company’s branding materials: business cards, packaging, and website design. It establishes the tone for your style, color scheme, typeface, and overall look and feel. Your company is now ready to unveil its brand-new face to the world!