Are you a photographer who needs a great logo design? Why should a photographer have a logo design? What is so important about a logo for a professional photographer? If you have a website, you should already have some kind of logo.
Even if you did not create it yourself, most web servers have a template that will allow you to create a logo of some sort. But is it unique enough to illustrate what your business does for people?
We will explore these questions in this post and give you some ideas on why you should create a logo for your photography business.
A Picture is Worth a Thousand Words
When we think about the photography business, one thing comes to mind immediately. Photography is inherently a visual business. It’s about graphics and photographs, the essence of capturing beauty, life, and relationships. Photography transcends the ordinary and presents life in a unique, creative, and emotional way. It is used to create art, define a moment, and explore life.
Likewise, a logo represents life. It represents the life of your business as a photographer. Logo designs are much like miniature photographs, especially when you see them on the app markets. They present your business in a way that, hopefully, gets you downloads and increases your conversion rates. That is the purpose of having an app. But you need a great logo to go with it.
Promote your Industry
Another reason you need a good logo is that you can set up a mobile app or logo design to remind people of what you do. Here are some great examples from our site at logodesignteam.com. What do you notice about these sample designs?
All of them are unique in their way. But they also all include the photography (camera) or video symbol. This portrays the immediate idea that the business is a photography or video type of business. This avoids confusion when people are searching for a photography business and may help you get more views and downloads.
Present your Portfolio
Another important reason that you should have a great logo design if you own a photography business is so that you can promote your work. You can include a nice photography portfolio of your work within your mobile app that potential customers can see and download samples from. Everyone who works in the creative digital media industry knows the importance of creating and maintaining a current portfolio.
By presenting your portfolio within your mobile app or online platforms, you can increase your ROI and recruit more potential leads and customers through your work folders.
Specialty Photographer Promotion
Many photographers specialize in a specific type of artistic photography such as wedding photography or landscape photography. In this example of a wedding logo that we created at logodesignteam.com, you can see that the scene of a couple getting married says it all. There is no need to put a camera icon in this logo because the wedding scene shows the kind of photography that this photographer specializes in.
If you have a special kind of photography business, you can use your logo to promote this so that people will connect with the kind of work that you do.
Symbolic logos take the brand of your photography business and create a neat visual image of your brand. As in the example above with Skyline Photography, you will see that there is a camera icon as well as a skyline that is drawn in the background to illustrate the type of photography they do.
Get on the App Markets
One very important reason to have a great logo design if you are a photographer is to get on the app markets. With a logo that is mobile-friendly, you can get people to download your app and increase your engagement with your brand.
Gain Local Customers and Set Appointments
Having a logo for your website is good, but you need to expand this beyond your website to your mobile customer base as well. It is predicted that over 2.7 billion people will be on mobile devices in the coming year of 2017. Exponential figures and statistics only expect this to grow beyond that. Can you afford to leave that many potential customers out of your customer acquisition plans? Mobile apps are also a great way to allow customers to make appointments for a sitting with your photographer. This is especially beneficial to a local photography business that is trying to gain local customers in your local area. Also, for photographers who don’t want to spend hours on setting up appointments, they can use a booking plugin or a service scheduling software to automate the process.
The Mobile-Friendly Standard
Google has stated that you need to be mobile-friendly to remain high in the searches, as well. They will drop businesses down the ranks if their site is not optimized for mobile customers.
That being said, it’s important not only to have a highly-optimized and responsive website but also to create a presence on the mobile markets so that you can get to leads and customers where they are.
Your Competition has One
Another very important reason as to why you need a compelling logo is because your competition has one! If your competition is on the internet with a great logo and they also do photography, who is going to win? You know the answer to that. That is why you need to make sure that you level the playing field by having a great logo design.
If you are not there but your competition is, you’re leaving money on the table! So think about what you want to include and start sketching out your logo today. You need to be available to mobile users.
Where to Start
Okay, so you know that you need a great logo for your photography business. Where do you start to create one? Make a list of all of the things that you think your photography business is about. Do you specialize in a certain type of photography such as portraits, studio photography, or weddings? Do you use a certain dramatic lighting element or other technique that makes you stand out above the rest?
Make a list of these things and then ask yourself how you would represent this visually.
As mentioned before, photography is a visual art. So is logo design. The two things work together seamlessly when you have a winning app that reminds people of what you do, how you do it, and what you can offer them.
What People Really Want
Remember also that it is not what your product or service does that people want. It is how it makes them feel or how it affects their relationships, their time, their money, or their life. Delve into the psychological aspects of photography, the emotional, human aspects that make photography and media so important to us all, and you’ll find a wealth of knowledge that you can bring to your brand.
Once you have this visual picture in mind, contact us at logodesignteam.com. We are all about logo design, and we have some great ideas for your photography business. Don’t worry; it won’t be like all of the others. We take an extremely customized approach to creating your logo so that it stands out from the others.
Check out of portfolio again for photographers and then get with us and we’ll get started on your logo today.
Remember, a picture is worth a thousand words. But if you don’t have a logo, it’s just a blank canvas. Start by going to logodesignteam.com. We can help you create that picture for your customers that will draw them to your brand.