When you think of aligning your marketing campaign with email, you cannot leave behind the thought of sending email newsletters-a significantly useful marketing tool for any online business. However, if you assume that your email newsletters would automatically turn out to be the best opportunity to attract your consumers, you might be wrong. Incorporating information only would not be enough, you need to think beyond that. If you don’t want your newsletters to end up in the receivers’ spam folders, focus on the email newsletter design.
For your convenience, we present here a few tips that would ensure that your newsletters reach your clients’ inboxes. But before that, you take a look why email newsletter is so valuable today.
A Brief Introduction On Email Newsletter and Its Importance In Business
E-newsletters have been in vogue for quite some time in the digital marketing world. Marketers consider these missives as the best means to promote products or services to their target audience. With the increase in competition in every sphere of business, it has become essential for every marketer to impress the clientele utilizing the best resources. Needless to say, of late email marketing has become the personal way of reaching target customers. So, even today when we are awaiting another new year we cannot ignore the credibility of email newsletters that would open up new opportunities of building a sound customer relationship.
But dreams do not come true if you don’t draft it well, this means besides creating e-newsletters you need to give equal importance to email design as well. As a present-day marketer, you might be under the constant pressure of thinking about spam traps or spam trigger words. Hence, it’s necessary to know how to create an email newsletter in a speckless way.
Take a look at the 5 common traits of an email newsletter design that does not land in spam:
1. Avoid Using Excessive Links
Using redundant links in e-newsletters can land your emails in spams. Spammers like link shortening and they link to various sites in their emails, so be careful with that. In addition, avoid displaying URLs that link to different web addresses and also avoid linking to unknown sites. If you need to link at all in your emails, it should not be more than ten times. It’s recommended that you focus on hyperlinking only part of the text or put the link behind a button.
2. Find The Right Tool To Distribute Emails
Focusing only on the email newsletter design isn’t enough, you need to find out proper means to distribute your newsletters to the target audience efficiently. This is among the email newsletter design best practices. There are some software and apps that you might come across, but choosing the right ones are difficult. It’s advisable to use software like MailChimp, Squarespace, Campaign Monitor, ActiveCampaign etc. These tools offer easy list management and allow you to handle all the technicalities of sending lots of emails without getting blacklisted for spamming. Additionally, you can also use analytics tools to measure your campaign. One of the most preferred analytical tools is Campaign Monitor – that provides a live view of your mail when they are viewed all over the world.
3. Create an HTML Email That Looks Like Plain Text
To ensure that your email newsletter doesn’t end up in the spam folder it’s a good practice to have an actual plain text email. Sometimes the structure of the HTML email code may trigger spam filters, or the HTML code may get automatically generated. Furthermore, there’s also a higher risk of ending up in the spam folder if the HTML code includes large tags. Additionally, many corporate mail servers might have to block HTML email features. Hence it’s advisable always to accompany the HTML emails with text-only versions also.
4. Branding Your Emails is Important
Branding is one of the essential aspects of digital marketing. It helps the target audience to recognize you amidst your competitors; boosting trust and engagement. Industry experts are of the view that branding email newsletters would give a different approach to the emails you send to your customers. Branding an email would include using company logos, company theme color, fonts and the popular company style in the newsletter design layout. If you want to learn more about email branding you can gather inspiration from a myriad of e-newsletter examples available on the internet. A few companies prefer to keep the email newsletter design simple only with company name inscriptions in the header.
5. Request Your Subscribers to Whitelist You
Asking your subscribers to whitelist your company name and address is one of the best ways to increase your delivery rate. Besides several email design inspiration 2018, whitelisting your business would definitely make a huge difference in your email marketing. Subscribers would whitelist you only if they know who you are. How to earn their trust? Experts like Neil Patel recommend that it’s important to send emails from reputable Email Marketing Service (EMS) such as Gmail and Yahoo Mail rather than sending your emails from your own server or account. This would increase the email’s credibility.
We all know that email marketing is one of the prominent ways to attract readers to a website and increase its customer base. This option has been attracting clients in the past and it would eventually become one of the most useful marketing tactics in the near future too. But considering the huge competition, you need to follow certain rules. The internet provides you several creative newsletter design ideas. Employ these ideas while sending your email newsletters and impress a wide range of audience instantly.
Besides the above common traits, there are many other attributes to impress subscribers too. Try to implement these features in your next email newsletter and undeniably you would create fabulous e-communications for your client. Logo Design Team has a wide variety of design ideas for your email newsletter. If you want creative newsletter designs, outsource it to the experts today!