Transparent logo design is a distinguished industry trend today.
With the customer perspective-changing massively every single day, we must incorporate attention compelling emblem for grabbing their attention. Owing to the rising creative demand today, a modern graphic designer has to be able to design transparent logo design as a branding wonder. Think of & browse through different logo design styles and logo design ideas to create a significant mark with something that’s out of the box.
Transparent logos are ever- versatile master-pieces. Designers all over the world consider a logo with transparent background pretty valuable in building a versatile brand identity for all mediums.
What are Transparent Logos?
Transparent Logos are logos with cellophane backgrounds. Now, as we know that logos are significant aspects of branding, we need to design such emblems that are easily adaptable to many different platforms. In addition to that, logos require to visually correlating to anything we use it on- whether it’s on a social media cover photo, company product or any marketing collateral; your logo needs to integrate well.
In other words, for example, you want to use your logo on a colored background or top of an image, using a transparent version would prevent any occurrence of overlapping.
One of the significant reasons for using the transparent logo is- as soon as you superimpose your logo into a picture or color, it will act as a transparent watermark. But it’s interesting to note that, this character of the emblem neither diminishes the quality of the underlying image nor affects its professional identity.
Fundamentally, transparent logo means an emblem that is clear and can easily take the effect of any images behind it.
Where Can We Use a Transparent Logo?
A logo with a transparent background finds a suitable position on a company’s website and its social media pages.
Digitally you can use transparency symbolism on the following-
- Incorporate it on Website Headers.
- Using transparent logo on Email Signatures
- Images to make them copyright protected (adding a watermark).
- Transparent logo in Videos helps viewers to identify the brand.
However ensure while you put your logo on top of an image, using enough contrast is imperative. This feature is to let the viewers get a clear view of the logo.
You can also use them on print. For example-
- Letterheads and Documents
- Packaging Items
- Company Apparels
- Postcards, brochures or flyer
Strengthen Your Brand’s Online Presence With These Transparent Logo Design Tips
a) Focus on Designing An Aesthetically Pleasing Logo
The logo is a tool to attract the viewers’ attention and hence, it’s vital to design an aesthetically pleasing one. Needless to say, humans are drawn to beautiful things naturally, so we can’t deny the significance of creating a pleasing brand face. With a transparent logo, the branding becomes smooth. Eventually, you start building a lasting impression on your all potential customers.
Image Source: https://pixellogo.com/blogs/pixell ogo-blog-1/top-10-examples-of-transparent-logo-designs
Pay Pal logo is perhaps the most fantastic example of transparent logo design. The logo was conceived by Yves Behar, the principal designer & founder of Fuseproject.
b) Use Editing Software To Create a Transparent Design
The best way to go for transparent logo design is to use the editing software. You can take the help of programs such as Photoshop. This will allow you to bring out the colored background of your existing logo.
But if you’re not that proficient with such software, don’t worry. There are several step-by-step tutorials on YouTube, which will guide you through the process.
c) Take Care Of The Busy Background and Add Simplicity
Creating a transparent logo design is tricky. It has been observed that an illustrated background can add a lot of personality to your design. But it can also make the design look too busy making it difficult for the viewers to see it.
So, the first and foremost thing which you need to do while designing a transparent logo is to overlay a second, semi-transparent background on top.
Most of the time, a transparent background might overpower the rest of the design and the text. Making the entire logo look too clumsy. What to do? The trick is to allow you to adjust the level of transparency with an opacity setting, usually which ranges between 0% -completely clear and 100% completely opaque.
Image Source: https://www.accenture.com
Accenture is a good example of designing a logo with a simple background. Although a high-resolution logo the company’s logo designer has showcased their talent of creating a wonderful clean logo. Take it as an example and unleash your talents to design a new one for you.
d) Don’t Block Your Viewers’ Focus With The Design
You create transparent backgrounds but ensure not to block your viewers’ focus. The trick is not to cover your design from edge to edge or even form a solid shape. Instead create cutouts or windows for viewers to look through. Be innovative and play with your creativity to draw attention to certain parts of a design.
You can combine colored transparent backgrounds or cut-out letter shapes to make useful focal points so that viewers get the main element of the image.
e) Hire a Professional Logo Design Company
Last but not least, – hire a professional logo design company that can help you to create the best transparent logo. Another benefit of hiring a professional company is that there is a 100% guarantee of the skill of the designers and the quality of the logo developed.
Professional companies house experience designers who are unlikely to create any disorder. Furthermore, these companies promise a timely turnaround.
It’s Your Turn to create a Transparent Logo
Transparency effects in logo design are one of the most innovative techniques of all times. It is considered to pump life to your digital mark. In terms of modern design, a transparent background adds an extra level of depth and color to your logo. But the most important thing is to get the design element right. If you get it wrong, you will undoubtedly receive glaring eyesores. So, buck up and create an appealing design. Although the background of your website, flyer, or social media graphic might seem like a relatively minor detail, yet not putting in the real effort will not help you make your logo a useful and versatile tool.
If you want to know more about modern logo designs you can browse through our site logodesignteam.com and discover how our team of professional logo designers is dedicatedly working out the most creative solutions for our clients. Take a look at our portfolio where we have showcased the brilliant logos we have designed in our decade-long journey. Reach us if you think we can be a part of yours too.!