Are you a clothing company owner thinking about redoing or creating your logo? That is a smart thing to think about. Logos are at the heart of your online branding, as well as branding offline as well. They communicate value to potential and current customers and show that you are a unique brand that knows their stuff.
But what should you do to create a clothing company logo? Are there any specific standards that you should be aware of or trends? Like any business, the clothing industry has certain expectations in quality, delivery, and branding that are unique. Daymond John, fashion mogul who created the now world-famous FUBU brand of clothing and has his branding as well, can tell you volumes about the clothing industry.
You can tell by the way he dresses what industry he’s in. He loves clothes that help define the person, and it shows. He is a walking example of his branding.
What are the standards for fashion logos?
You could look at Daymond’s logo for an example when you try to figure out what the standards are in fashion design. This page shows his branding well with the “FB” logo on the cap he designed for his main website.
Also, upon entry to the site, you’ll notice that Daymond has just a simple introduction and a place to opt in for updates. This is a very focused way to increase sign-ups and leads as well.
The “FB” logo is one variation of his logo. Here is the main logo.
You’ll notice the slanted but disconnected letters show a type of formality that also implies an openness to change. This is a psychological analysis of the letters on our part, but we think it’s accurate. We base that partly on our knowledge of Daymond, himself. I’ve been in several live chats and online webinars with Daymond. He is very practical in his approach but professional and organized. He has a side that is both casual and formal and his brand and logo seem to reflect that duplicity in his personality.
Another variation of Daymond’s branding in his logo shows the formal side of his personality and clothing business. This collection of clothing is more formal, much like the suits you’ll see him wear on ABC’s “Shark Tank.” This logo is more serious and official in nature and reflects the formal wear that is featured on this part of this site.
We used Daymond as an example because he is a smart entrepreneur who knows branding well and has used it in his own business to truly reflect what he is about? He is all about style and uniqueness. Most of his clothing line focuses on the African-American community who like sporty but classy sportswear. But he also caters to the serious businessman as well.
So how do you capture a tenth of the success of Daymond John the way he has done with his clothing line?
Here are some tips to create your logo to reflect your clothing line and some questions to ask yourself before you begin.
1. What type of clothing do you sell?– You want your logo and everything about your brand to adequately reflect what your company is about. Do you sell casual clothes or formal wear? Do you sell both like Daymond? The way Daymond solved this issue is by creating a basic logo for his brand then also creating slight variations of the logo on his other subsections that advertised his other lines. Think about how you will create your clothing logo based on the types of clothes you will sell.
2. What are your standards?– Think about the personality that you wish to portray for your clothing business. Is your company ethics policy a part of this strategy? You can include your ethical standards within your logo by creating the artwork to reflect this. This often takes a professional graphics designer to do since they are more aware of the standards of different industries and how best to accurately represent your ethics and credos.
3. What color should you use?– Different colors mean different things. There are also universal meanings for color as well as psychological effects that the different colors have. Refer to this chart to explore the different colors that you can choose from and their respective meanings. You will notice that Daymond uses red and black primarily. If you refer to the chart, you will see that both of these colors imply power and energy.
4. Look at other examples from your niche or industry. It helps to get a broad view of how various clothing entrepreneurs are creating their logo to give you a starting place. Understand that we don’t recommend trying to hold any one brand up as the perfect logo. But it’s good to look at all kinds of ideas. Look at both small and large clothing businesses, to see what works for them.
5. Be stylish.– If you notice from the above sample logos, many clothing designers are creative and stylish; even extravagant and eccentric. The clothing industry is related to the modeling industry, the design industry, and the art industry. The magazines that show off the wares of such clothing giants such as Calvin Klein and Carolina Herrera are magazines such as Vogue and Cosmopolitan.
In both the magazines and the clothing sites, you can start to see a very artistic mood arising that reflects the inner creativity of various designers. At times, it almost seems they are putting on a play, and the models are playing a role that is defined by the clothing they wear.
That aside, what will you do to get started with your logo for your clothing company? The key to start is just to do something. I like to refer to the Nike logo, “Just Do It,” when I think about starting something new.
It’s better to take one action than to sit around thinking about a hundred ideas. Again our entrepreneur Steve Jobs comes to mind again: “There’s a huge leap between an idea and a marketable concept or product.”
So when it comes to your logo, just do it. Do something wild, even if it’s crazy. If you’re in the clothing industry, it just might work!
The professionals to make it happen are at logodesignteam.com. We don’t mean to toot our own horn, but we’ve got the know-how to put together a winning logo for you, no matter what kind of business you’re in.
We focused on the clothing industry today because we know that many of our visitors are in his niche area. So if you are in the clothing industry and you’ve been hesitant to get started with your logo, why not do it today?
Take a look at some of our work and then contact us to get started.
Look at Daymond John’s branding and the other logos and start brainstorming what you want to do with your logo. Remember, it just needs to be uniquely you. That’s what your customers want. And that’s what you want, too.
We look forward to hearing from you soon.