Do you need to change your logo? Have you thought about the colors that you are using for your design? Are they getting you the results you want? If not, there are some things you should consider about the color scheme of your logo.
Entrepreneur Magazine has some tips on how to get the most out of your logo. In the article above, they ask some important questions regarding how well your logo is performing and whether or not you should change your logo.
One issue they address is the color, and they ask whether your competition is getting better results from their logo than you are. If this is the case, you should analyze the factors in why this is. Does your competitor have a forum or social media where you can see what people think regarding their logo? Do they discuss what they like about the company? Sometimes people mention the logo in their social media discussions.
Even if you are unable to get this type of detailed information about your competitor, you can still get some information about how your competitor is doing based on their logo design. If their site seems to be busy and filled with customer interactions, chances are their logo is doing well. Your logo is not everything, but it is a huge part of your branding and serves as the first impression that people have about your business.
Choosing the Right Color
One of the most difficult things to choose when it comes to your logo is color. Color speaks volumes about what your business is about. Yellow is cheery and warm. It signifies a sunny disposition or positive attitude. Black is a strong, professional color that communicates strength or dignity. There are many other colors you can choose, but you should make sure that the color you choose reflects what you wish to convey within your business.
Look at examples.
One thing you can do to ensure that you find the right color for your logo is to look at examples of other businesses to compare them to what you want. Be sure to mostly look at designs from within your industry rather than other fields, as this will help you fine-tune your design and not go too far left field of what is expected within your niche area.
By viewing several samples of others in your industry, you will get a better idea of how you should plan your logo and market your brand. This is not to say that you should copy anyone. We firmly recommending not doing that. But it is a good idea to see what others are doing so that you can get a sense of what your industry prefers. It’s okay to be different, though and you should think creatively when it comes to developing your custom logo.
For example, when you look at each of the night club logo examples below, how do each of them make you feel?
Sometimes it’s best to think less about something and just do it. Try sketching out an idea of what you want in your logo and color it in with the colors that you would like to see in your logo. Then show this to professional designers. They may be able to give you an idea of how it would look in the digital environment.
Remember, though, that anything you do in the “real world” may lack in quality once it is converted to the digital environment.
Keep up with the technologies and learn how colors are going to look (as well as the rest of your logo) within your online site, blogs, videos, and other platforms. Remember that anything that you create in the “real world” will have to be converted to the digital format to be functional in the online environment.
One idea on the creation of your new logo is to use an external tablet that allows you to do graphic design and create the first draft of your new logo with these types of tools.
This keeps your original drawing within the digital world and lets you create something within that environment before you put it online.
Get inspired by different brands and business logos around — however, always make sure your own designs are using in style. Take a look at the examples below and how they all use similar colors, yet are still unique in their own way.
Remember this rule
We have mentioned this before, but it is very important. Always try to create your design or creative project on the same platform that you intend to put it on. For example, if you are creating a video for digital mobile users, you should try to render it to the same specifications as you are going to render it to.
Avoid producing a video, for example, that is created in mpg format if you plan to convert it to mp4. Create the file originally in mp4 standard so that you will not have to upconvert it. In a similar way, use the digital tools such as graphics design and color rendering within a digital environment using either an external graphics tablet or another digital tool that you will not have to convert.
Likewise, it is best to watch your file sizes as well and strive to create your logo in the same environment or format that you are going to keep it in when you put it on your website. There are times when you are forced to manipulate file sizes, fonts, graphics, and other assets, but it’s best to keep your changes to a minimum for maximum quality.
What color says about your brand
We know that color is important when it comes to your logo. But here are a few stats that actually prove this fact with science and psychology:
- 93% of purchasing choices are based on visual perceptions.
- 84.7% of consumers cite color as their main reason for buying a certain product.
- 80% of consumers think color increases brand recognition.
- Color can increase your comprehension by 73%.
- Color increases your learning rate by 55-88%.
- Color increases your reading ability by 40%.
Are you bold or subtle?
One of the things you should keep in mind when it comes to choosing a color for your brand’s logo is whether you consider your brand bold or subtle. If you are an insurance company, for example, you may take a more “soft sell” approach, but you may still want black as your primary color because you deal with serious matters like life insurance and estates.
If you are a flower shop, bright red and yellow may be perfect for you because it reminds people of flowers and sunshine. You should not think that there is an exact rule when choosing a color, though industry standards and mobile design do both have a large impact on color selection.
If all of this is confusing, that is understandable. There is no right or wrong answer to this question. The only way you can be wrong is if you choose a color that is so far removed from your brand that you communicate the wrong qualities.
At logodesignteam.com, we understand this process, and we know how important it is to choose the right color to convey your brand in a positive and professional manner.
That’s why we treat every single customer as unique so that we can get a sense of what you need in your logo design to communicate your values, ideals, and traits.
The goal is to attract the right audience to your brand using your logo and other assets to accomplish this. Contact us today to see how we can help you choose the right color and design for your brand.