Recent trends in using caricature design for company logos have significant implications in attracting more and more customers to your business. Undoubtedly, unique brand emblems play a crucial role in shaping a buyers’ mind. Creative caricature pictures in logos encourage potential clients to find out more about a company and its product and services.
Caricature design – An Interesting Trend in the Designing Industry
Caricature illustrations are among the most engaging and fun ways to promote one’s brand image to the target audience. To put simply, caricature is mainly a witty representation that adds a comical flair to the otherwise weighty marketing efforts.
Any business can use caricature logo design to create a lasting effect on their audience. With a cartoonish logo image, you can grab the attention of your target client more and compel them to learn more about your company and brand.
Caricature or overdone drawings is a type of visual communication which carries a message to the target audience. History states that representing ideas through caricature drawings has been a significant driving force in grabbing the attention of the audience. Any subject of human interest can be subject of caricature.
Amongst designers caricature is an essential section of modern art. Over the years, it has been a medium to convey a strong implication of the artist’s thinking.
What is a caricature?
A caricature design is an amusing cartoon expression that has exaggerated features to make the onlooker smile. Nowadays, several businesses have taken to designing their logos including cartoon characters to appeal to their audience.
Interestingly, marketers have been increasingly planning the use of caricature design of their own or any other fictitious character to reach to a broader section of audience irrespective of age, culture and language.
Why Should You Consider Caricature Design for Visual Communication
Present communication methods have been changing over time and of late visual communication methods have taken the front seat in the marketing world. Information transmission using symbols and imagery is although a long used formula, yet with the advancement of technology, the industry sees different approaches. Cartoon images in present times have become a fascinating visual communication method. So, it’s no denying the fact that marketers gain massive benefit by including caricatures drawings in their logos.
Marketing reports state that caricatures are 8 times more likely to get noticed and 17 times more likely to be remembered. Why? The reason being caricatures have the potentiality of acting as a magnetic force to attract more potential clients and increase ROI of the company.
Here are a few reasons that identify why caricature should embellish your logos:
Caricature Design Reflects Symbolism
Caricature logo design can be used to portray symbolism. Cartoon designers can represent a broader concept of their brand with these icons. The symbols mainly stand for representing larger concepts or ideas. Caricature can be the best method to make the target audience think deeply about the offered products and services.
Cartoon Emblems Boost Brand Image
A cartoon logo can increase the importance of an essential feature of a brand. Through cartoon representation of facial and physical characteristics of people, a company can show the significance of that feature in the company. It’s a proven point to draw the attention of the potential client and stress a position of value to the existing customer base. Mostly, brands dealing in clothing products or any services that are of human interest use caricature to emphasize the products and services.
Caricature Used for Labeling
A logo is a label for your brand and when you impersonate that emblem of yours, there’s no denying the fact that you make it clear precisely what they stand for. Labeling is a way to reach to your target client instantly. Customized labels make your company stand out among competitors. When a company uses these business labels on their products, packages and even emails they build a consistent branded presence in the society. You may choose to label specific communicative marketing items of your choice and let your audience know about your businesses.
Caricature Can Present Analogy
It’s common for two brands to have similar products but with different features. Companies can use caricatures to present an analogy. It stands for comparison between two things with similar characteristics. Companies can use cartoons to compare their products with that of their competitors to show how different they are from their peers in the industry. Caricature gives the companies a chance to portray their USP against their contenders.
Caricatures – Playful yet Professional
Logos should possess unique design yet have a professional look. Caricature designs enable you to present a company image in a formal yet playful setting. This will allow the audience to delve into the company products and services more profoundly without spoiling the sincere appeal of the brand. Cartoon logos are seen oozing confidence and also adding to the values of your customers. Playful yet professionally designed logos are a gateway to generating more impressed leads.
How to Make Caricature from Photo
As we know that caricatures are fun alternatives to traditional photos and just a few particular features are exaggerated comically. A wide variety of tools are available to help and guide designers to make caricature from picture. Adobe Photoshop is the best digital caricature software that enables the designers to transform and liquify features. The essentials available in photoshop is ideal for making useful cartoon-like photos.
Make Caricature Logo Simple and Easy to Remember
Urban people today are constantly bombarded with images and advertisements. Therefore, to stand out in this age of visual explosion, you need spectacular ideas. Caricature design in the logo is all-encompassing- just a designer should keep in mind not to overstuff it with other unnecessary elements otherwise it would lose its actual implications. People dislike when their thoughts get overcrowded. Hence, the main motto of every logo designer should be taking care of other logo designing factors while adopting cartoon character for their logos.
Benefits of using caricature
While we take an in-depth look at the benefits of caricature design, we get to see that caricatures are recognized more accurately than the original images. According to designers, such style reflects similar effects with photographic quality images. Marketers claim that caricatures have an advantage over photographic items because that are based on certain theoretical norms of face recognition and exemplar-based methods of face recognition. With all the distortions caricatures create emphasis on logo image that people are sure to remember throughout their lifetime.
Caricature logos have significance regarding advertising because they can lend a very personal element to the design. In a caricature, the artist creates a cartoon-type design based on an exaggerated, often humorous physical likeness of the business owner. Many a time some characteristics are exaggerated while in other areas oversimplification is seen. Create logos with a caricatured element in it to entertain people and to represent company image uniquely.
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