In digital marketing, website design has become essential because it is the only direct way for potential clients and customers to evaluate a company. When the Internet age was just at its nuances, many customers did not trust companies enough to buy products from them. Today, however, more people are willing to shop on online platforms they trust. However, this mistrust still exists for companies that do not have websites that look professional and legitimate.
Judgments are often made based on the website design elements; it has been proven that about 35% of people leave sites where they cannot perform even simple actions. People decide the trustworthiness of a site within a second based on the website’s design problems.
Additionally, you should also know that Google ranks the sites based on mobile-friendliness and design. If your website has a poor mobile design, confusing layouts, and is complex, your site will be ranked lower than your competitors, for example, Montezuma gives users enough freedom and choice, but without overwhelming them with a cluttered interface. If they have intuitive navigation, responsive designs, and mobile-friendly shopping platforms, you will ultimately lose.
What Is Website Design?
Before we get into the importance of the site’s design, let us clarify some website design basics first. Also known as user experience (UX), the design of any website refers to the experience a visitor has while navigating through your mobile app or website. Hence, it is concerned with all the aspects of interactions between the company and its potential and current clients and customers.
When we are talking about website design description in this competitive market, the website design standards play a significant role, which most companies understand. It is generally agreed that an effective design will help ensure business objectives, and the customers’ needs are met effectively. To make sure the customer is satisfied, there are a lot of UX design tools that can help you create a service or product that matches the potential needs of the customers and streamline the development of the business accordingly.
Why Is It Important To Have A Good Website Design?
Several factors can be attributed to a successful online presence. Additionally, there are also many ways to look into your business website’s overall rank. However, before going into it further, you need to focus on the website design styles, which are among the essential elements that make up your online identity. What is its importance to your business or brand?
The overall design of your website will either make or break your business that you plan on delivering to your potential customers and clients. The design will make a difference on your target customers and potentially converting them into your regular customers. Hence, the design of the website must lead to a better user interface – in turn, this will lead to better conversion rates, which will then lead to better revenue and business.
1. Serves As The First Impression For Your Business
Your website makes the first impression of your company. Within seconds, potential customers will form an opinion about your business. Hence, you must follow the right website design guidelines so that your site loads fast and is highly responsive, user-friendly, and appealing.
On the other hand, if your website looks old-fashioned or unattractive, it will negatively affect your brand. Apart from warding potential customers, you will drive them to your competitor’s websites. Just the right amount of decent work on your website will maintain the audiences on your site and provide improved conversions.
2. Boosts Brand Consistency And Trust
As mentioned in the website design definition above, the design of your site will determine the integrity of your company. A professional and trendy design for your website will promote trust. On the other hand, an unprofessional and outdated design will make your customers doubtful about your credibility.
Brand consistency is another critical way of ensuring trust. Customers can recognize successful and prominent brands simply by looking at website design font, logo, colors, and style. Therefore, it is crucial to ensure that your customers can identify your business simply by looking at your website.
Ensure that the styles, outlines, logo, etc., are designed the same on every page of your website. If the pages have different designs, your website will look unprofessional and unattractive. You will not be able to build consistent brand recognition because your potential customers will be unable to identify the elements associated with your brand.
3. Improved Usability
A good design for your website will allow your customers to look for what they require from your business. Based on research, it has been found that approximately 86% of visitors are looking for information about the services and products you offer, 65% are looking for contact information, and 52% go through the ‘About’ or similar page on your website. With a smooth design, you will ensure that your customers do not have to face any bad user experience and can find things easily. Or else, they will spend less time on your website.
Your website may work according to your expectations; however, a bad design may make it difficult for the users to look for what they need. If your site is aesthetically pleasing, customers will enjoy it more. In turn, this will enhance the usability of your platform.
Now, checking every box of your website design checklist is not an easy task. In such cases, you can hire a professional website design brand or designing agency. If you are looking for a global reach, then you can look for reputable translation service agencies.
4. Quick And Easy Navigation
One of the most critical elements of a great UX design is navigation. A high-quality design will ensure that your website is easy to navigate from one page to another. When designing websites, designers often use Hick’s Law – the time taken to make a decision is proportional to the number of available choices. This means that if you provide many choices, the customers will take longer to make a decision.
Keeping this law in mind, designers will often simplify the website and minimize the number of options so that customers can make a decision quickly. One of the most common website design navigation ideas is to look into the product menu and mix familiar options under one category. To do this, you will have to look into the website design menu.
5. Fostering SEO Strategies
Of course, the techniques and components you use in your site design will impact its content publishing capabilities. In turn, this will influence how top search engines will rank your pages. However, it is also important to know that some of these website design templates may cause hindrances to your SEO strategy.
According to research, it has been found that most new businesses will prioritize the design of their website over functionality. With the dawn of the new era where mobile phones are the primary search engine for about 58% of users, SEO needs to have a responsive and fast website.
Ensure that you use SEO-friendly design techniques and elements. If you feel that it is not your cup of tea, you must hire a specialized SEO company to optimize your website to drive organic traffic, optimize your site for search engines, and improve your online presence.
6. Enhances Loading Speed
When teaching about website design for beginners, most experts would imply that improving the loading speed is one of the most convenient things you can do for the customer. If a website has been designed nicely, it will load quickly on all devices, like PC, smartphones, and tablets. If the visual media is responsive and the fluid grids are high-quality, any webpage will load within a few seconds.
It has been noticed that customers tend to stay on a particular website if the loading speed is fast. To disclose the truth, it has been estimated that 53% of users will instantly leave a website if it takes a significant time to load or becomes unresponsive. On the other hand, a website that loads quickly can retain its customers and keep them engaged for longer durations.
7. Reduction In Bounce Rates
The bounce rate can be defined as the number of users that visit a specific website and leaves only after visiting a single page. If the site has a great design and loads quickly, it means the customers can spend time on the website longer, thereby lowering the bounce rate. If your customers are spending more time on your website, likely, they are also visiting other pages, which means they are checking out your products and services, learning about your business, or planning to make a purchase.
8. Improvement In Conversion Rate
One of the most significant website design importance points is to improve the conversion rate. If your website’s design manages to catch your customers’ attention, they will be more curious to check your platform out. You can leverage this action by providing various types of promotions, special offers, or calls-to-action. This way, you will also help your customers discover clickable facades easily.
A good design will enhance the user experience for your customers, and you will have a higher conversion rate. One other way to improve your conversion rate is to make your site usable on mobile devices. You need to remember that the world is heading towards the mobile age. Therefore, ensure that you have the design that can be used on mobile devices, even if you do not have a dedicated app for your business.
9. An Edge Over Your Competition
Even by improving the website design color of your online platform, you can get a significant edge over your competition. Look for aspects and things that will set your business apart from your competitors and apply the differences to the design of your website. The goal here is to show potential audiences and customers why your services and products are better than other competing brands in the same niche. If you are looking for website design inspiration, you can compare two similar websites that sell the same products and services and determine which platform has a better site design; the better-looking website is likely to have more success in their business.
10. Better Customer Satisfaction And Service
Overall, the amount of work and money you put into designing your website is for customer satisfaction and service. If you are unable to invest in the site’s design, your customers will assume that you will not provide value for their money. Ensure that the design is eye-catching, updated, and bright; this way, your website looks welcoming and open. Additionally, ensure that the site has a smart navigation system so that your clients and customers have an enjoyable experience when they visit your online platform.
Many website design examples have gone terribly wrong and never even saw the light as to what their businesses could have been. Therefore, you must spend time and money to design your website the best you can. A beautiful and convenient design will influence how your customers judge you and your business. Make sure that your website is mobile-friendly, user-friendly, and aesthetically pleasing. In return, you will get more earnings, and your business will be successful.
What’s your experience with digital design? Share your ideas in the comments!
Jeffrey Bishop is a UX designer who currently lives in San Diego, California. He has a Bachelor’s degree in Computer Science and works as a freelancer for various international companies. He teaches other designers how to reap the most out of their skills and talent.