A logo is an expression or symbol of a company’s identity and must clearly reflect what the company does and stands for, that too in a split second. It must instill a sense of pride amongst the business’s owners, employees as well as the customers. Since the logo will be associated with the company for years to come, so it is extremely important that a lot of thought goes into designing or choosing an appropriate logo that perfectly brings out the company’s qualities and its values. Creating a perfect logo design may seem like an effortless job, but it takes a lot of time and thinking to get it right.
The following tips will help you to create the perfect logo for your business:
1. Should reflect the personality and values of the brand
The logo of a company is a symbolic representation of its values, ethos and the product that it delivers. Therefore, it is essential that the logo brings out the true personality of a company or an organization. For example, a company like Walt Disney must have a logo which represents fun, excitement and zest. No wonder, they have chosen the caricature of a mouse ears as their logo. This iconic logo design of Mickey Mouse’s ears, has over the years, successfully communicated the thrilling Disney experience to audiences all over the world. Similarly, all Formula One and racing car enthusiasts must be familiar with the famous Ferrari “prancing horse” logo. The logo of a supreme high-end brand like Ferrari must signify power and authority and the black prancing horse on a yellow background does full justice in bringing to fore the commanding personality of brand “Ferrari”.
It is of utmost importance that the logo of a company is simple and easy to understand for everyone. Be it a wealthy businessman, a construction worker, a school-going teenager or a retired serviceman; everyone should be able to get the message that the logo is trying to convey. To put it simply, the logo should cut across people from different socio-economic classes and diverse backgrounds. McDonald’s golden arches symbol is one of the most recognizable logo designs in the world. Simple and yet so effective! Or take the example of Nike’s swoosh symbol, a straightforward and elegant design which conveys motion and speed. Can you believe that Nike bought this swoosh symbol way back in 1971 from its creator Carolyn Davidson, a graphic design student at Portland State University, at a meager cost of $35. Today, the Nike brand is highly profitable and has a net worth of $26 billion!
3. Should be meaningful
Is the logo design telling you something about the brand? Is there a hidden meaning somewhere in the logo design? Does the logo effectively communicate the brand that it represents? The logo design must answer these questions and create a powerful impact on its audience. Let’s look at a few examples:
- NBC, which was earlier known as the Peacock Network, cleverly uses a six colored peacock’s tail as its logo. The six colors represent the six departments of NBC – News, Sports, Entertainment, Stations, Networks, and Productions. Moreover, the colorful and brightly hued peacock logo signified a transformation or a shift from Black and White television to colored programming.
- Baskin Robbins, which whips up 31 flavors of ice cream, has a very interesting logo design. It showcases the number “31” in pink color, right in between the names “Baskin” and “Robbins”, signifying the number of unique ice cream flavors that it offers. The logo consists of 3 colors – pink, blue and white. While the pink color signifies the pink spoon that is given to customers to taste the samples, blue and white colors signify qualities such as excellence, elegance, purity and reliability.
- Mercedes-Benz has the most graceful and sophisticated logo design amongst all other automobile manufacturers. The simple design consists of a three-pointed star that represents its domination over land, sea, and water. The logo design represents the company’s plan for world domination. Who would have thought that such a strong message is conveyed by such a simple and straightforward logo design?
While designing a brand’s logo, one should always remember that the logo will be used on a variety of platforms, both online and offline. From business cards to company letterheads, flyers, billboards, websites, social media pages or even on the side of delivery trucks – the logo will be used everywhere, and thus the size of the logo should be such that it is adaptable and can be used for all purposes. Something that looks magnificent on a large billboard might not look great on a pocket-sized business card.
The Pepsi logo design is a perfect example of how a company needs to redesign its logo with the passage of time. The Pepsi logo that we see today has gone through many iterations, right from its inception is 1898. Today, the Pepsi Globe logo has a design that gives the impression of a smile.
5. Professionally Designed
One can easily distinguish between a logo which is designed by an amateur and a logo which is designed by a professional expert. Creating or designing a logo is not child’s play, and one needs to be creatively inclined as well as have a good understanding of various businesses and industries to create an effective, compelling and meaningful logo which appeals to the masses and is easily comprehendible globally. This demanding job is best left to logo design experts who have previous experience of creating convincing and articulate logos for large enterprises and popular brands.
LogoDesignTeam has been in this business of designing logos for over ten years and has successfully designed over 1 million logos for high end brands around the globe. They have more than 120 professionally trained designers who are familiar with the “ins and outs” of logo designing. Besides, they guarantee a quick turnaround of 48 hours and have ample knowledge of a wide range of industries and different design styles.