What’s so special about a logo? To professional sports teams, it’s everything. The sports logo symbolizes everything about a team that people love. The mascot, name of the organization, and colors are all artistically displayed within that professional logo. The branding is so ingrained within a sports team’s logo that it is impossible to separate them.
Whatever your favorite sports team, when you see the logo of your favorite sports team, there is an automatic reaction to the logo. You either hate or love the team. You may love it because it is your favorite team or hate it because it is your favorite team’s rival.
Whatever the case, the logo is significant.
In this post, we will look at some of the most famous sports logos and take a look at why they work for the team’s branding.
Top Sports Logos of 2017
Below are 6 of the most popular sports logos of this year. Look at each one and decide for yourself why it is so popular with the masses.
The Dallas Cowboys
The Dallas Cowboys professional football league is one of the most popular sports teams in the country, based in part on their famous Dallas Cowboy cheerleaders who wear a custom-made Texan look outfit and stun the world with their half-time performances. Much of the success of the Dallas Cowboys team is due to the marketing that Dallas Cowboy managers have done in the past and the branding that they capture within their famous logo.
The logo is very simple: a single, large blue star with alternating blue and white lines. The uniforms of the Dallas Cowboy football players features the star on their helmets and uniforms. The most recent version of their uniforms also features the AT&T logo because of a recent deal that the Cowboys made with the telecommunications giant.
Texas is the “Lone Star State” so the star symbolizes the state of Texas and it works for the Dallas Cowboys’ team. They are considered the most envied and popular pro football team in America, even in a bad season!
The Dallas Mavericks is another Texas team that’s proud of their heritage. Owner, Mark Cuban took over the ownership of the team in the year 2000 and turned it into a haven for athletes by allowing the players any luxuries they wanted. He is also obsessed with driving the Mavs to success year after year. The team experiences a slump at times but the logo, featuring a wild Maverick horse with a light blue background, stands for the free spirit and athletic prowess of the famous NBA team.
New York Yankees
The New York Yankees baseball team is one of the most popular sports teams of 2017. They have enjoyed this honor for quite some time, and one cannot help but wonder if the logo is one of the main factors of this success. It features interlocking letters (“N” and “Y”) that were created to honor a fallen NYC police officer but the logo still stands as a reminder of the strength of New York.
The Boston Celtics Basketball team is very popular among Bostonians as well as thousands of fans from around the country. Featuring an Irish-clad gentleman with a walking stick, the mascot is proudly displayed on the logo, emphasizing the Boston NBA team’s loyalty to its Irish heritage. Boston is one of the first towns that accepted immigrants from Ellis Island where many of the first Irish people came over to start a new life in the United States and register as legal citizens.
St. Louis Cardinals
The St. Louis Cardinals baseball team is another highly popular and successful sports team. The Spirit of St. Louis is known all over the country as one of the most enthusiastic fan bases of any sports team today. Their logo, featuring two Northern American Cardinal birds sitting on a bat, symbolizes the mascot that the Cardinals have become known for.
The uniforms are white with red lettering, and the cap features the word, “Cardinals” in scripted lettering. The logo has undergone some changes in recent years, but the basic branding has remained the same. The Cardinals team and executives do a great job of marketing the Cardinal logo and team as is evidenced by a large number of ticket sales for Cardinal games and the fervent loyalty of the fans, no matter how they are doing in rank at the time.
The Chicago Cubs is another team that has successfully marketed to their fan base, in spite of never having won a world series since their inception until last year (2016). This come-from-behind victory for a team that has not seen a victory for decades in the world championship helped to raise the consciousness level of Cubs fans further worldwide.
The fact that thousands of Cubs fans purchased season tickets for decades despite their previous losing streak, also says a lot for the marketing team and decision-makers of the Chicago team and their logo surely played a part in this.
The Chicago Cubs logo is a simple red “C” that is outlined in blue with a white background. Occasionally, you see the baby bear cub on some of the logos, emphasizing their mascot.
These are some of the most popular teams today in the NBA, NBL, or NFL. Many others have also capitalized on the power of their logo to draw a crowd.
This link shows a collection of the top NBA teams that are projected to have significant popularity in 2017 and beyond. Think about why these teams are successful, in spite of their record and consider what role their sports logo played in this.
What about your logo?
Now that you have looked at several of the most popular sports logos that represent the most popular sports teams today think about why each one has been so successful in helping the team to gain loyal fans. What is it about that logo that they have captured that reflects on the team and the location where the team is located?
It may be some different factors, but the heart of a sports logo is branding. Branding is more than just a business logo. But that is a big part of it. It is capturing the spirit of a company, a team, or a business philosophy in the branding.
Branding includes everything from a website to a T-shirt, a uniform, and a blog. It can be presented on physical stationery and bumper stickers and in email newsletters. Wherever your professional logo is, there is your brand. How do you represent yourself with your logo?
Are you a local sports captain or coach? Do you have a school sports organization you need a professional logo for?
If you could use some help with this, contact us! We are logodesignteam.com and you can view our portfolio here. We have helped numerous industries with their professional logo including sports organizations. No matter what your industry, we can help you capture the essence of your brand to increase your fan base and customers and that means more revenue for you.
Contact us today for a free quote and don’t forget to look at our online portfolio.