When it comes to logos, less is more. This might be counter-intuitive for someone who wants to get an effective logo designed for his brand, but not for the conscious designer. Logo makers know that designs that look “busy” barely attract attention for long enough and are easy to ignore. A Minimalistic logo is far more attractive and successful. For an outsider, it may seem like the bigger is better. That is, however, not what works in reality.
There was a time when overdoing a logo was the trend, and there is a reason to that. Designers would fill up logos a decade or two ago, as an exercise in exploration. Latest advances in technology had, suddenly, made too many features available. For a designer working with these for the first time, the templates, filters, animations, etc., was an opportunity to experiment more and use more.
This resulted in a lot of logos that looked cluttered and blunt. They expressed nothing of importance and were in a sense, voiceless. For a design to make an impact, it must be sharpened and must be direct about the point it is making. Thank goodness, this trend didn’t last long and minimalism returned for good. We analyze some of the reasons why a minimalistic logo is important for brand building.
6 Reasons To Choose A Minimalistic Logo:
1. Attracting Attention to what’s Important
It is so easy to lose the meaning of something that leads us to 5 separate ways. There is a reason why literature students are asked to summarize a whole book that they read into minimum words- the “meat” of the matter. The central plot (the wisdom) of the book is easy to be forgotten if we digress from the main point.
The summary consolidates what the book essentially wants to convey. This is easy to make sense of and hence, to grasp. If the logo has seven little figures dancing around, it is difficult to keep track and we risk losing the main point. A minimalistic logo has one central idea to communicate and it achieves this result with clarity.
2. Avoiding Clutter
Humans are claustrophobic creatures. We do not like overly crowded places. Our hatred for traffic jams is enough to prove the point. A logo that is filled with numerous lines and shapes is like a traffic jam for a design. It creates no mind activity. Upon looking at such a logo, there is no spark generated and leaves the viewer with the same understanding as he previously had about the brand.
Or worse, confuses the viewer further. A minimalistic logo design will make neurons fire and start a discussion. People know what to look at as the point of the matter is right in front of them. Just like we hate clutter in our homes, we hate clutter in designs too.
3. Aesthetic Appeal
Minimalist logos lend a clean and tidy feel to the design. Minimalism is the representative of cleanliness. When an office desk is filled with numerous items, as useful as they might be, it is called “dirty”. Clearing it out and keeping only the most essential requirements on the desk will change the perception of it to being called clean.
It is the same with a logo. Designs that are centered and leave enough space around them are considered tidier than those that cover the entire available area. Aesthetics is not a matter of rationales but a matter of feel, where designs are inspired by how they look.
4. Reducing Error Chances
Simply put, the more data on the logo design the more chances to make errors. If you are asked to speak about a certain topic without any time limit, you are likely to make complex or even contradictory statements. However, if only allowed three lines to state your opinions, it will be crisp, unified and to the point.
No one understands this better than writers. A draft manuscript after being written is edited and re-edited 3-4 times on an average. Writing coaches call this “killing your babies” where they are encouraged to delete even the words they like but are unnecessary. If you find something in your design that you can do away with, pick up the editing axe and cut it off.
5. Better Recall
This point comes as no surprise. Would you remember McDonald’s logo if it had six distorted alphabets, four assorted colors and two characters? Most likely not. The world over the iconic golden arches forming an “M” is the most recognized brand logo. It is the same with Nike’s swoosh. Our memory capacity is not as wide as we like it to be. Our attention span even lower!
The fewer things people have to remember, the longer they will be able to remember them. A minimalistic logo will enjoy much greater recall value than one that is filled with excess information. Ultimately, that is what will build the brand value.
A minimalistic logo speaks one simple language. Imagine having to speak to somebody who keeps changing their lingo after every few words. You will look for the first excuse to leave the conversation. A complex logo is confusing and hard to keep up with. It has contradictory information.
What’s required is a unified approach to colors, alphabets, and characters. Remember, the renowned artist Leonardo DaVinci said, “Simplicity is the ultimate sophistication”. It is easier to fake complexity but difficult to bring sophistication to your design. Some of the best logo designs in the world, from Apple to FedEx are proof of this theory of minimalism.
It is important to associate with a team of experts to reach this level of maturity for your logo. Logodesignteam is one such team of talented designers who understand the value of minimalism in brand attraction. With a million plus logos designed and counting, they have an enormous experience to leverage your design as per the market trends.
They have been recommended by existing clients for a swift turnaround at a reasonable rate. Additionally, the team is happy to be consulted throughout your design process- from the pitch to the finishing touches. You can now get your minimal design for minimal hassle.