In order to stand out in the present era of digital transformation, brands are finding it extremely important to keep their logo designs up-to-date. Most products have succeeded by grabbing more eyeballs and creating an ever-lasting impression with their quirky and offbeat logo designs. But in order to do so, designers have to keep their ideas polished in a highly volatile landscape of the design world. Given the dynamism of the design world, this year will not be like last year. Although some early 2017 logo design trends might still thrive later this year, some new trends have also set in.
So what logo design trends to expect in late 2017?
The following logo design trends are expected to take over late 2017’s design world:
1. Negative Space
The use of negative space rose significantly in 2016 and early 2017, but it’s expected to reach its peak in late 2017 and stand out as a break-out logo design. Negative space in logo design creates a dual-imagery, where both positive and negative space vie for more attention from viewers. You can give your logo a competitive look with negative space because it adds a deeper meaning to your design. It gives your logo a distinct personality and cleverly communicates your message.
2. Form Simplification
If you still thinking of using those sloppy logo designs that once appealed to almost everyone, it’s time to change. This year’s branding and logo design trends indicate that it’s time for some clean logo designs. It’s time to streamline and simply your designs a little because viewers are already barraged with innumerable logos, and they have no time for visually busy logos anymore. For example, Airbnb and MasterCard recently rebranded itself by incorporating more simplicity in their logo design. The starkness of their new logos simply can’t escape attention.
As simplicity and minimalism are defining logo designs today, gradients could have slipped into history. But many known brands, including Apple, made gradients comeback to the design world, but with some notable changes. Gradients are no longer defined by bold combinations and bright colors that lent volume and depth. They are highly simplistic in their approach and bring together material design colors and muted hues.
4. Line Art
Line art became a popular trend in 2015 and it thrived in the industry so far. It has become one of the top most logo design trends in late 2017. It is a daring minimalistic design technique that merges simple and clean images with bold texts. Designers use a solid, dark-colored line to draw images. Line art logo designs are great for brands who wish to paint a modern, fun and laid-back picture of itself. You can also fuse negative space into your line art logos in the most creative way possible.
We all feel nostalgic at times because we are related to something we see now to the past. A few brands have done an amazing job in working on these emotions of customers and prodding them to take action. Vintage logo designs are expected to become a prominent trend in late 2017 thanks to its power to evoke nostalgia in viewers. Vintage logo designs translates into something credible and connectable for customers. But before you use this style, you need to be careful because it can portray your brand as an old hat from the past. So try not to hop on to it recklessly.
6. Sans Serif Wordmarks
Global brands such as Google have stood out with their cheeky wordmark design twists. In 2015, Google changed the font of its wordmark from serif to sans serif. The change was welcoming after the company’s long-standing wordmark design. If you have a wordmark logo, you can stand out without serif. You can incorporate a sleeker and contemporary wordmark that has more legibility and fatter stems. Such a design appeals to more viewers. As a giant like Google can discard serifs, it can be expected that serif wordmarks will soon fade away in late 2017.
7. Visually-unifying logos
Inconsistent branding can be a disaster for your brand. Your logo design is an essential component of your brand, and you simply cannot compromise with its looks. But your logo design will vary greatly depending on the packaging or platform. But Coke did an amazing job by unifying their logo visually after it rebranded itself recently. The brand is globally identified by its red color. As the company launched a line of beverages, it used a red disc on its packaging, thus unifying its logo design. Such a trend is likely to break out in late 2017.
8. Consistent logos across categories
The slew of applications on smartphones pushes designers to incorporate logo designs that stand out. Instagram recently changed its old, retro-style logo in an attempt to make it more prominent amongst other smartphone applications. Although this was considered a cookie-cutter logo design approach, many companies are likely to follow this trend. For example, Google Home logo recently changed to a house with Google’s signature colors. Albeit being a little unconvincing, this trend of maintaining consistency across all product categories is likely to be big in late 2017.
The true power of a logo lies in the fact that it shows less visually while strongly communicating a message. You can unimaginable subtract a few elements and stand out from the rest. Cropping are used by brands widely across the globe in order to empower their logo design. Casa Rex, a leading design agency cropped out a signature logo for lifestyle brand Risca Faca. Cropping can cut out the most obvious object and subtly convey its meaning. Designers are looking forward to more exciting cropping ideas in logo designs in late 2017.
10. Moving parts
As web-based animated GIF’s are taking digital media by storm these days, logo designers find an interesting opportunity to incorporate moving parts in their logo design. Moving parts introduce a variation in logo design by making it more dynamic and contemporary. Such logos are expected to stand out prominently during the second half of 2017, especially for brands who are looking for more digital branding.
As we enter the latter part of 2017, we are likely to see more dynamic and exciting logo designs, which make a departure from the inconsistent and sloppy designs of previous years. The latter part of this year is going to be a year of cleaner, simpler and unified logo designs that take brand recognition to a higher level.