With numerous Ecommerce businesses on the market, it may be challenging to boost your sales significantly. After all, there is a finite amount of customers who can leave money in your online store. However, with enough determination and patience, you might be able to convince more people to do business with you.
More often than not, there are some easy-to-implement changes you can make to reap substantial benefits. For example, you still may provide your customers with insufficient payment options, copy-and-paste messages, and a lackluster mobile shopping experience. Now is the time to address these issues!
By optimizing your website and paying more attention to customer experience, you can quickly win over more customers than you might imagine. Here is how to increase your Ecommerce sales in five easy steps.
Offer Multiple Payment Options
If you want to increase Ecommerce sales, start by offering your customers more payment options. The more options you provide, the more likely people are to complete a purchase. At the very least, you should offer credit/debit card payments, PayPal, and bank transfers. You might also consider adding ACH payments, Apple Pay, Google Pay, or other alternative payment methods.
When it comes to payment options, it is also essential to provide different currencies. Doing this will make it easier for people from different countries to buy from you. You can use a currency converter plugin to display prices in various currencies on your website. Just remember to update the exchange rates regularly so that you don’t overcharge or undercharge your customers.
Improve Website Functionality and Speed
Is your website loading as quickly as it should? If not, this could be one of the reasons why you are losing potential customers. In general, people tend to lose patience when a website is loading too slowly. They are likely to navigate away from the page and do their shopping elsewhere.
You can use online tools such as Pingdom and GTmetrix to test your website speed and find out where you need to make improvements. Once you know where the issues are, work on fixing them as soon as possible.
There are various ways to improve your website speed, including:
● Optimizing your images,
● Using a content delivery network (CDN),
● Caching your pages,
● Reducing the number of plugins you use,
● Minimizing HTTP requests.
It is also essential to make your website user-friendly. Ensure that all the links are working and that people can find what they are looking for without any difficulty. Use proper navigation and include a search bar on every page. If possible, add a live chat feature so that people can get help if they need it.
Create Personalized Messages
When someone visits your website for the first time, try to make them feel welcome by sending them a personalized message. You can do this by using pop-ups or chatbots.
For example, you might want to ask them what they are looking for or offer them a coupon code for their first purchase. If you can make a personal connection with your customers, they are more likely to come back and buy from you again in the future.
Optimize Your Mobile Shopping Experience
In today’s digital world, more and more people use their smartphones to shop online. Research shows that around 50% of all website traffic comes from mobile devices. It means that if your website is not optimized for mobile, you could be missing out on a lot of potential sales.
Make sure that your website is responsive so that your customers can view it correctly on all screen sizes. Use large font sizes and buttons so that people can easily click on them when they are using their smartphones. You might also want to consider creating a separate mobile app for people to use when shopping on their phones.
Provide Free Shipping Options
Finally, one of the best ways to increase your Ecommerce sales is by offering free shipping options. Nothing is more frustrating for customers than paying twice as much for the delivery. Though you may think you will decrease your revenue this way, you should still offer free shipping options — at least on your most popular products.
Free shipping encourages customers to purchase more products, especially if they happen to be relatively close in price. In fact, 93% of shoppers say they are more likely to buy from a store if they offer free shipping.
Free shipping is such an essential part of the customer experience that more and more shoppers simply refuse to make purchases if they cannot get it. That’s why you need to include this option on your checkout page.
Ecommerce has become more critical than ever before. People can shop online from the comfort of their homes, work, or just about anywhere in the world. But it does not mean that all merchants can enjoy a lot of sales by providing unsatisfying services.
After all, it is one thing to create an online store and open it for business. However, it is another thing to keep your customers coming back for more. Hopefully, these five tips will help you take your business to the next level.
You should now have a better understanding of how to capture a greater share of the market. Sometimes, you may want to focus on the customer journey, while other times, you might want to give your website some more attention.
As long as you don’t forget about what makes your business unique, you will be able to improve your results over time.