Creating a remarkable logo is easily one of the essential steps in your branding strategy. It is often the most attention-grabbing and recognizable thing about your business that instantly separates you from competitors. Take Apple Inc. There is no mistaking the famous bitten apple for a different company’s logo, and now having products with it is considered trendy.
When creating your logo, you need to make sure that it stands out from the crowd. Fortunately, 2022 is all about innovativeness and experimentation that will certainly pique the audience’s interest. This year, we should see examples of scribbles and sketches, groovy designs from the 70s, glitching elements, or grunge.
At the same time, your logo should suit your business niche. For example, a logo for a website with travel tips, like tripplo UK, will look vastly different from a logo for a website offering translation services.
Moving deeper into the new decade, we are ready to express our bold attitude toward the future with brand logos that are fresh and unique. Here are some of the trends to look out for to embrace innovation in 2022.
Scribbles and Sketches
If you are looking for a logo design that conveys your attitude toward the future and innovation, look no further than doodles. These seemingly random lines and shapes will be particularly prominent this year.
The trend’s popularity is not all that surprising considering that it goes well with the overall idea of the time — to express our free and young spirits with no prejudice. The chaotic yet fascinating “jumble” of lines can easily become your logo’s distinctive feature. Moreover, it is excellent for a brand to have something that looks handmade, especially when it comes with a creative story behind it.
This type of logo is perfect for businesses that want to show a human side and connect with their customers on a personal level. Hand-drawn logos are also great for conveying a message of trustworthiness and approachability.
When referencing the 70s, we think about the free-spirited people who seek inclusivity and look with optimism into the future. That is exactly what we need after the global pandemic paralyzed our lives. As such, we look with nostalgia into the past and remember the smooth groovy shapes of the 70s.
The 70s are full of creative logos that are bold and expressive. They reflect the spirit of the era with geometric shapes, unusual typography, and vibrant colours. Their bold lines, rounded corners, and thick outlines are a sure way to get people’s attention. This trend will likely grow in popularity in 2022 as vintage designs continue gaining traction in the design world.
Technology has become an inseparable part of our life. It is a key component of the way we communicate, play, and live. However, it is not always easy to understand how it works. Glitches in technology can be incredibly unsettling to users who fear that something might go wrong. Well, now you can use this negative feature for the better!
Glitches are about randomness, chaos, and unexpectedness, so they work great for logos. Their patterns are often abstract and varied, and they look bold and striking, yet they blend well with any colour palette.
3D logos are not a new trend. But their popularity has been on a steady rise for years, and we will continue to see them in 2022.
The 3D printing technology has made it easier for brands to experiment with various shapes, materials, and effects that are impossible to accomplish with traditional methods. Logos created with this technology can be designed in a way that they look simple and minimalistic, while their real complexity is hidden in their structure and movement.
3D logos are an excellent way to express your business’s creativity, ingenuity, and uniqueness. And they can be perfect for businesses that deal with technology or engineering.
The 90s are often associated with grunge and the dirty, raw feeling it gives. It is not a secret that the 90s were a decade of rebellion and searching for an identity. They are full of bold statements, which is why they are so popular among young people today.
Brands will also want to express their rebellious attitude toward the future. The 90s grunge style is perfect for this, as it combines bold shapes with distressed textures and graphics. This trend will be particularly prominent in music and fashion industry logos in 2022, but it can also be useful for any brand seeking to establish its authenticity.
In the mid-20th century, minimalism was all about simplicity and purity. It was represented by a simple sans-serif typeface and a clean, white background. The whole idea behind this trend was to eliminate any unnecessary elements while enhancing the core ones.
Then came postmodernism, which is the complete opposite of minimalism. Postmodern designers wanted to break all the rules and come up with something new. Its emphasis on cultural references and irony is what makes it so popular today. There is no opt-in option when moving into the new decade, as we are expected to embrace postmodernity and its exaggeration in every way possible.
As you can see, the future is bright and full of options. It is a great time to be an entrepreneur and experiment with your branding strategy. Designing a logo for your business can be a daunting task, but there is nothing to worry about as long as you know what to expect in 2022.
Remember that our world is changing at an incredible speed, and we are constantly looking forward to something new. Nevertheless, do not underestimate the value of nostalgia. Carefully consider whether your logo should be inspired by past trends that experience resurgence or new and upcoming ones that are still yet to cement their legendary status. If you do so, you will make the first step on the long road to success. Good luck!