We are witnessing a significant change in the digital marketing world. A glance all around shows that every single aspect has been changing with the advent of technologies like Artificial Intelligence, Virtual Reality, Augment Reality, Internet of Things, etc. and in this overtly changing phase it’s essential for all of us, the modern day entrepreneurs to mingle with the technological advancements and upgrade ourselves to enhanced user experience.
Needless to say, in digital marketing website plays a crucial role in earning leads and adding up to the revenue. Hence, the company website must provide relevant information and tremendous and memorable user experience. So, it’s vital that you carry on a regular checkup of your site at constant intervals. Take a closer look at how your website is performing and consider website redesign if and when necessary.
But how would you know if your website requires restructuring or not?
Well, it’s extremely easy to find out. An in-depth analysis of your website will let you know the details. It’s essential to first understand whether your website is matching the needs of the time or not. Question yourself-is your website following the recent trends? Is it updated or not? Research reveals users leave a website the moment they do not get the desired information. Hence, find out what’s essential for your website redesign.
What does website redesign mean?
Website redesign strategy is the process of modernizing or improving your existing webpages complying to the latest technological developments. It’s an approach that encompasses flourishing creativity, adding trendy layouts, changing colors and including menus owing to the shifting paradigms.
Now, one fundamental question is why do you need a website redesign? The first and the foremost reason to promote website redesign is to grab the attention of your target audience instantly and become prominent amidst fierce competition.
However, take a look at the following to know when and why you need to think about restructuring your website.
Reasons for a website redesign:
- When you are not communicating your brand value properly
- You need to improve website usability for the visitors
- Enhance usability and flexibility
- When you know it’s time to improve SEO and site performance
- In the quality and volume of the leads generated
How to redesign your website? Here’s the website redesign checklist 2019. Take a look at the website redesign tips:
1. Create Website Personalizing Your Brand
A website is a gateway for your audience to understand your brand. Hence, it’s essential you personalize your website using colors, fonts and imagery that reflect your brand identity. Showing off your brand’s personality can get you perks. Think about how you can improvise the website with your brand personality. You might consider giving a signature tone to your blog articles or social media posts to attract more traffic. Just remember not to stuff the website with too much content because this is sure to confuse your audience and drive them away.
2. Add Blogs To Your Website If You Still Haven’t
Although the digital world is seeing the emergence of several hi-tech marketing tools, yet content marketing will always surpass others and be the most effective ways to drive traffic to your website. While publishing a blog post, you must keep in mind that the target audience has specific demands from their chosen brand. They want informative articles that would enable them to understand your brand more thoroughly. So, if you don’t meet their expectations, you risk your reputation. Blogs are the best ways to disseminate information about your brand, attract search traffic and maximize social shares.
3. Page Speed Optimization is Crucial for Increasing ROI
Must have heard the adage ‘first impression is the last impression?’ Yes, creating the first impression is crucial for every business if you want to increase your ROI. But online interaction is challenging and we have a short period to create this first impression on our audience. Today people have the short attention span, they are impatient and they dislike waiting. Research shows that when users are kept waiting, they abandon a site. Moreover, page speed is ranking factor too. According to a new Google speed update, Google will prioritize rankings for sites that load faster than others. So it’s vital that you need to focus on optimizing page speed. How to do that? Gone are the days of inserting data heavy designs, uncompressed videos and
4. Include Micro-Animations
In 2019, micro animations will be one of the noticeable trends in web design. With micro animations, you can provide a satisfying experience to your target audience while they browse your website. Small animations help users to understand the site better and validate them when they mouse- over on an element. Users can experience these micro animations on both while browsing in desktop as well as through mobile browsing. These animations are so useful because they enable the users to know whether they are taking the right action or not while they progress through the site. Small animations are attention-grabbing elements; they create a visual hierarchy on the webpage. Hence in this current year, micro animations would be one of the preferred components in the web design industry.
5. Video Background is the Trend Today
When a user is greeted with a video (playing in the background) on the homepage or landing page, they’re likely to stick to your website for a longer period. Needless to say, the more a user stays on your site, the more likely they are to convert. Videos are the most effective marketing tools among all; they convey your company message quickly and effectively. Using sleek and high quality video background means a lot for your branding.
6. Easy Navigation with Thumbnail
Today when mobile has taken over the desktop, the thumb-friendly design has earned increased importance. So, it’s imperative to create thumbnails that are convenient for users. Design such a thumbnail that enables people to navigate comfortably.
7. Add Strong Visual Features and Elements
While redesigning a website, you must stress on using eye-catching visual elements. According to scientific research, people are more likely to respond more strongly to images, illustrations, and videos than to plain text. Hence, consider using custom images in your website. You can alter CTA from plain text to images or add videos and undoubtedly you would see an increase in the conversion rate.
8. Provide Chatbot and Machine Learning Experience to Users
Incorporating chatbot and machine learning experience on your website is another significant trend in the industry today. Over the last few years including chatbots for communicating and interacting with the users have become profitably popular. Today, with improved Artificial Intelligence and machine learning bots have become smarter and great problem solvers. So, in 2019 you must consider using bots on your website to enhance user interaction due to the original auto-responder functionality chatbots seamless.
9. Don’t Forget The Retro Design
Without retro design, no trends would complete the list of a website redesign. So, it’s recommended that designers embrace traditional art forms while rethinking the website designing. Off late, ‘Glitch Art’ has earned vital importance in modern designing concept. This art form gives the websites a distinct psychedelic look. Glitch art is associated with aestheticizing errors from digital or analog sources. This is done either by intentional manipulation or by corrupting the digital data. In a technical sense, Glitch is mainly the unexpected result of malfunction or error occurring in the digital artifacts. Today, every designer should embrace this technical error as an aesthetic of the digital age. Being the whole assembly of digital arts, Glitch art finds its importance in the industry for providing an enhanced experience to the users.
Over To You
With the rapidly changing technologies and algorithms of the search engine, website redesign is a mandatory process every business must undergo. In the event of your need, choose the creative assistance of professional designers like the Logo Design Team who will construct amazing designs coupled with intuitive features for your project.