A successful logo is the one that can strongly influence the customer’s mind and buying decisions, and thus, a lot of things depend on an effective logo presentation. Creating a persuasive logo is the first and foremost thing that you can do while building your brand.
It is the face, the identity that people will recognize while searching for your brand. The logo serves as the foundation on which the entire corporate identity is built. Well, now that we have come to presenting logos, it is nothing but showcasing your logo in such a manner that cracks a deal.
Because designing a logo doesn’t end with the design. You might come up with your masterpiece, but what is its worth if it is not accepted and appreciated by your prospects? Just as designing a logo is undoubtedly essential for your brand, but it can also be the most tedious of all the other branding aspects.
Since here you have to present your logo with real-life examples. Product placement plays a dramatic role in your overall logo design venture.
Perhaps, that’s the reason a strong logo presentation is more important than its creation. You might feel confident with the design, but when it comes to presenting it in public, you might be apprehensive. And it often happens that even the most veterans lack the basic prowess required for a compelling presentation.
And thus, make blunders that belittle all the previous efforts. An extensive effort is needed for a triumphant logo presentation. And if you have some tips in handy, the task becomes a bit easier. You may find a logo presentation template that can make your job apparently easy. But it is always recommended to come up with something original, especially when we are talking about logos.
We have compiled a list of 10 such simple, yet smart tips that one must consider to make a long-lasting and effective presentation. Follow these and rest assured to get success almost every time you showcase a real-world brand identity design project.
1. Follow the Right Process
A correct logo design process means everything that is instrumental in your success. Apart from other essential aspects, pay heed to the step by step design process.
- Creative Brief
- Research & Development
- Logo Presentation
The above approach is a way that ensures the designer and the client is on the same page. Clash of expectations is less likely to happen in these cases. Step by step process allows you to land the perfect presentation in front of your clients and prospects. You might improvise it, but the basic framework must be this.
2. KISS… Keep It Simple Stupid!
Keeping it simple is an age-old advice that is still contemporary. And of course for a good many reasons! Simplicity is the key to success while you present your logo design to all and sundry. Redundant, flashy and a data overload distracts the audience, putting them into an awkward situation, they tend to deviate from the actual brand message that you want to convey. Make your logo recognizable and let it not turn into a tacky and tedious work of art.
3. The Right Amount of Text
The amount of text your presentation document has, matters. Well, mostly you have your presentations orally, but if you want to amplify your eloquence, consider adding some supporting texts to your document. These texts must be in the right amount, engaging and compelling enough to hold the gaze of your audience.
Cleverly used text helps a lot if you want to showcase your presentation in a slide show format in PowerPoint or Keynote. If you are at a loss just how much text would be right for you, consult a professional content writer. Content writers are proficient in scribbling missives that create the desired impact. Using the perfect balance of texts and images is a great way to create a professional logo presentation for partners.
4. Brand Relevance is a Must
The presentation must be aligned with your brand. If your business is about kids wear, then your logo must have that fun and frolicsome attribute. If you own a medical clinic, then your logo must be created with a sense of seriousness, dedication and health care metaphor. Likewise, your presentation must have that a serious undertone.
Don’t go for adding in unnecessary colors and graphics just for the sake of it. Keep your brand and business in mind and structure your logo presentation in that direction.
5. Keep the Strategic Goals in Mind
Creating a logo is still easy when you have all the accurate resources. But to present it perfectly, you need to meet some strategic goals with your visual solution. Target the right audience, represent your brand value correctly and compete with your direct competitors. Goals in your mind will drive you to perform a research-based analysis and take rational decisions.
6. Practical and Real-life Examples Work the Best
To create a better impact, try incorporating your logo in real-world scenarios. A brand logo printed on a plain white paper is absurd and is better not to put any efforts at. What excites the audience is to see your logo on real products, e.g., bag, pen, tee-shirts, stationaries, and other promotional materials.
That way, they will get the idea as to how your logo will look in actual and thus make an informed decision. Well, if you are not of the mind to actually print your logo on real item, simply imitate any material or a surface where you want to put the logo.
E.g., you may digitally create a tee shirt and place your logo on that. It’s simple; the more your logo is seen on actual items, the faster your audience can visualize the potential of your logo and your brand.
7. Maintain Proper Proportion and Symmetry
If you want your creative presentation to come out well, ensure your brand logo has got the right balance of proportion and symmetry. During the initial construction of the logo, keep the symmetrical angles right, so that it visually pleases your target audience. Consistent and measured curves are something no one can turn their head away. This proportionate measures will contribute towards the success of your entire effort.
8. Positivity and Confidence – The Two Keys
For an ever fruitful logo presentation to client, sell it with confidence. You’ve worked hard to create the unique logo concept. So make it worthy. With the right questions asked and answered, you can make your target audience understand what exactly the potential of the logo is. Actually, of the brand in itself. How effective your brand is, your positive bearing can only decide that.
9. Collect Feedback after the Presentation
Do not forget to garner the feedback of the target audience and pick up the non-verbal cues that tell about their emotions. Whether your logo is liked or not, go the extra mile to ask them the right question. Being attentive to your audience’s requirements can help you in the long run and bring more leads.
It is easy to understand whether a particular client is happy or not just by reading his/her face. Therefore, the more attention you pay to their reactions, the higher is your chance of creating a successful brand name.
10. The First Impression is the Last Impression
All of the above tips takes us to the last, but not the least tip. Impress your clients on the very first glance they put on your presentation. Ensure that your creative logo presentation doesn’t contain littlest of the mistakes, typos, and other design glitches. Do a double or triple check for all the small details. During the presentation, mount the document on fome core or some other surface that is clean and even. This looks professional and impresses the viewers. You may also use an iPad for your presentation.
And if you are making the presentation online, then make sure your document has a professional cover/title page. Make everything easy to read and quick to understand. The fast your audience understands your motto, the quicker they are to take an action.
Over to You Now!
A constructive logo presentation is the foundation of your brand’s identity, so it is of utmost importance to exert your best efforts in there. But often, we lose significant opportunities owing to the blunders. A compelling presentation is nothing but a mix and match of smart strategies and techniques.
One small bite of advice is, don’t fall prey to the zany logo design concept presentation template websites on the web. They do more offense than good. Professional logo design agencies are genuine and deliver what they commit.
When the big day of your presentation comes, keep calm and take charge of your presentation. Lead it to its goal and schedule a second presentation if needed. Understand what they say and what they conceal, try to gauge their silence as well as their appreciation. In all of these traits, you will find the success or failure of your presentation.
There are no set logo presentation guidelines, but with these tips in handy, you can come up with the best logo presentation and crack the next best deal.