You don’t want to get stuck in the online promotion of your business? Right decision since printed materials still have a great impact on your audience, especially when used as a part of a multi-media marketing mix. One more good news is that in 2016 print design seems to be more vibrant than ever before.
The cost of print is usually higher in contrast with sharing a design online. So you must be as aggressive as possible and shouldn’t be afraid of experimenting more than ever in order to get your print designs noticed by others. Let’s check now what are the trends in print design.
1. Flat design
2D rules again making flat design extremely popular and influential. This trend comes from the interface, web and app design, and right now is winning the top positions in the medium of print.
The main characteristic of flat design is its simplistic design form in which 3D effects like drop shadows, bevel and textures are purposely excluded. Re-Vision, an exercise in style and synthesis of different cultural icons, is typical for flat print design.
2. Unusual paper stock
In 2016, you should experiment not only with print design, but also with paper stock. And there is plenty room to play with. Paper stock will definitely entice your target audience.
3. Typographic contrast
Typographic contrast is difficult to pull off. It takes great confidence and understanding of design to succeed here, but when done well the results will be spectacular. The secret here is to balance the contrast typefaces and create an appealing hierarchy.
4. Being playful
The playful approach is not solely for child-oriented print design. This eye-catching style can work well for your business too. The core characteristic of this design is overlapping a broad spectrum of colors, creating a positive brand expression for both internal and external audience.
5. Experimental distortion
Even though online graphics have been dominating the industry over the last few years, experimental approaches show how much impact printed work can still have. This style works perfectly fine by distorting pre-existing artwork in order to create large scale posters.
Order a Custom Logo or Graphic Design to Enhance Your Brand
No matter what type of personal brand, business or organization you are running, having a great first impression means everything. One of the best ways to deliver a lasting impression is through the use of a high-quality logo and professional images and designs throughout all of your products and branding.
Your print marketing materials are the only remnants of your company that are left behind after a meeting. Make it effective.
From business cards and brochure design to catalogs, our team provides a wide array of print marketing materials that will establish your company’s brand and clearly communicate messaging to potential clients and partners. Contact us today!