Instagram marketing has become the number one solution to boost business and build an online identity.
Graphic designers should pay special attention to this platform if they want to grow their reach and find an audience outside of their own location.
The blue tick on Instagram is more than just a status symbol. It is a sign that the platform trusts a user or a business and it provides the user with a greater degree of trust among others as well. This can be particularly useful for businesses especially those who engage in a lot of social media marketing. For more information, consider looking at this Instagram verification service.
If you’re one of the designers who look for growth, read the following tips on Instagram marketing.
Be creative in your bio
It doesn’t matter if you have a bio or not (you should know already that you need one). It’s all about what you put in it rather than what you take out of it. You’re limited to 150 characters, and here is the only area where you’ll be permitted to link to anything. Here are the top 5 elements you’ll need for an Instagram bio that stands out:
- Your given name. Include your name in the bio if your Instagram account doesn’t make it apparent.
- Your assistance is much appreciated. Tell them what you do for a living.
- Something unique. This should be something odd that helps you stand out or something that others can connect to.
- This is a link to my portfolio. Instead of just another social networking account, this should be your website.
- It’s a city. Because Instagram users want to know where you’re from, this is becoming more frequent.
Create viral hashtags
Although hashtags are really essential on Instagram, it doesn’t mean you should use as many as possible and constantly strive for the most popular ones. You should utilize a combination of popular and niche hashtags.
- #graphicdesign is an example of a popular hashtag.
- #pasteldesign is a more particular hashtag example.
- #corporatelogos is a very specialized hashtag example.
Popular hashtags help you appear in more feeds, but you’re less likely to get spotted because those feeds are constantly refreshing with hundreds or thousands of new entries. Specific hashtags may appear in fewer people’s feeds, but because there is less competition, they help you stand out more.
Use attractive Instagram themes
Instagram themes make your Instagram page really catchy, so many beginners and small businesses try to use them.
An attractive theme makes the audience remember the page and encourages them to follow it or eventually buy from you. This is particularly important for you, as a designer, to make your page as much attractive as possible.
First, choose a consistent color palette, and don’t forget the consistency of color in your posts. This will become your culture and what others remember you for.
You have to use the same filter for all your posts and stories. You can utilize a feed planner tool to make sure that the result in your feed will become exactly what you want.
Don’t forget captions
Although Instagram is a multi-media-based platform, you can’t ignore the importance of captions.
Actually, this is a caption that can add context to your posts and make your audience understand your purpose and communicate with your brand.
Try to be intimate in your captions and avoid appearing too promotional. This way, you can encourage them to engage with your posts and make them pay for your work.
Use scheduling tools for posting on Instagram
People use Instagram at different hours, but there are certain periods on different days in which Instagram is more crowded.
Try to post one post each day, and post it at peak hours to get as much exposure as possible.
Fortunately, there are great tools out there that help you find the best time to post according to your location and industry.
Collaborate with influencers on Instagram
Influencers are playing a great role in brand awareness and the purchasing decisions of social media platforms, especially Instagram.
Remember that whatever you perform well, you still can’t reach out to enough audiences, so you need to use some leverage.
Influencers have the power to boost your reach and increase your followers. Try to find organic influencers in your niche and build a long-lasting partnership with them.
Be careful as many individuals try to buy Instagram accounts, and after a while, they will sell the accounts. So not every highly-followed account is an influencer.
Analyze your performance
You need to keep track of likes, comments, and followers if you’re serious about growth and want to track more stats.
With this knowledge, you can make more informed decisions about which posts to promote and what kind of articles to produce in the future.
You can also perform A/B testing to understand the interest of your audience and optimize your posts.
Almost all types of businesses are taking advantage of Instagram to boost their sales. Designers are no exception and must use this platform to reach out to more audiences. Of course, there are lots of competitors, so you have to be more professional to outperform them. The mentioned tips are really helpful in this regard, but remember that practice makes perfect! So try to start and see the result.