Remember to keep a few things in mind when designing a logo for it to be effective and to serve the purpose for which it was intended. If you have mastered the basics of design, then crafting an amazing logo design should not be rocket science. Follow these quick and easy guidelines on how to successfully design a logo:
S – Simple
A simple logo design makes it understandable for everybody and is easily recognizable. Hence it becomes easy for people to grasp it quickly and in turn relate to it instantly. Effective logos feature something unexpected or unique without being overdrawn. Putting in too many elements may not work for you and could pass a confusing message that will not draw any attention.
Simplicity of design can help you gain fast attention and instant recognition like Coca Cola, Nike etc.
M – Memorable
Following closely behind the principle of simplicity is that of memorability. An effective logo design should be memorable. If people can’t remember what your logo looks like, they won’t remember your brand. If you can’t look at a logo for fewer than 10 seconds and re-draw it with decent accuracy, it’s probably too complex to be easily remembered.
A – Appropriate
How you position the logo should be appropriate for its intended purpose. For example, if you are into the business of selling women garments, a calligraphic, bold font used with the colors pink and purple are sure to draw in a crowd. Think about your business-type and industry. Create a logo that is appropriate within those areas. A nice way to determine what is appropriate for you business is to research what some of your competitors’ logos look like.
R – Resourceful
An effective logo should be able to work across a variety of media and applications. You will need a logo that looks good in black & white as well as color. Additionally, you will want a logo that can be easily printed on anything – t-shirts, mugs, vehicles, trophies, business cards – you name it. Of course, you may not need those things for your business, however, it is better to leave your options open. Avoid lengthy horizontal logos, which can be difficult to fit on various projects. This type of logo can leave you constantly frustrated.
T – Timeless
An effective logo should endure the test of time. The logo should be ‘future proof’, meaning that it should still be effective and relevant in 10, 20, or in 50+ years to come. No one wants to do a redesign in just a few years. Every time the graphic is changed, a company stands to lose a little credibility. Consumers love stability and if a business cannot show that, they will lose loyal customers to someone who can offer it.
Any successful logo design will highlight your business or profession in colors, images and illustrations, fonts and tag lines. This will help gain trust from the target market. Note, however, that designing an effective logo isn’t just a piece of cake. However, when big name brands redesign their logos, the world takes notice because it means that something about our shared culture has changed—it reminds us that the world is changing around us. That can be a scary thing for people, so when popular brands successfully create a great new logo, we sit up and take notice … and when they fail, we notice it even more.
It requires a lot of skills and technical elements. Play it safe and get your logo designed by the professionals
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