What does your logo look like? What does it say to customers or potential customers? Think of a great logo. Coca-Cola. Adidas. What makes these brands so special? Is it their product? Maybe, but it’s mostly the impression one gets of their product when they first see the logo that matters.
We can often turn to classic literature for answers.
William Shakespeare once said, “What’s in a name?” in his classic masterpiece “Romeo & Juliet” . I’ve always thought that, like many of his statements and dialogue, his words had a double meaning. While Juliet says this to Romeo in honesty and believes the statement to be true, I believe that Shakespeare himself knew that there is much in a name. In the real world, people make decisions, pledge their undying loyalty (or not) and decide if they will do business with you as a direct result of your name.
Not that the name of your business is everything. But it is the interface that you meet and greet people with when you have never even seen them before in real life.
This is especially true online, where there is no handshake or “getting to know you” session that can serve as an introduction to your business. There are also statistics that one should bear in mind when trying to build a brand. The average viewer only spends about 10 seconds on average trying to decide whether to stay on your landing page to find out more about your business. 10 seconds, that’s barely time to take 2 breaths.
That’s all the time you have to make that first impression.
That’s why logos are so important.
The Purpose of a Logo
If you doubt what we’re saying, let’s start first with the purpose of a logo. What does your logo do? Ideally, it should encapsulate your brand so well that people know everything they need to know to be introduced to your brand with one look. Think of your logo like “an infographic on steroids.”
Now, we realize that your logo cannot tell them everything. It just introduces your brand. The focus of a logo should be to capture the attention of the visitor so that they are so compelled to find out more that they stay on your page long enough for you to make your presentation to them.
What is a logo repair service?
A logo repair service is a service that takes your old logo and repairs it and rejuvenates it so that it is more attractive for your visitors. It may require refreshing the look, changing the colors, or arranging the design differently. There are a number of things you can do to improve your logo. A good logo repair service knows what it needs.
Possible Logo Problems
So what could be wrong with your logo. Look at it. Focus on the design and the colors. Look at the angles and the background. What impression does it make? Artists can tell you more about your logo than you can sometimes. Colors have universal meanings, for example. Blue usually means calm but assured, and in control. Black is dignified and powerful. Yellow is cheery or jovial, fun in nature. What impression or mood do you want to project from your logo? You need to have that in mind as you tweak your logo so that you will get it to where it best represents your brand.
Things Logo Repair Gurus Can Do to Improve Your Logo
- Change the overall design
- Create bolder (or softer) lines
- Change or alter the color scheme
- Create 3D or raised lettering
- Add custom characters or accents
You may not need every one of these things done to your logo. You may just want to improve the color scheme or create a more professional look. Maybe your brand is a fun type of brand and you need to add some cheery coloring or layering in yellow or orange. Whatever the case, logo repair services can do that.
The View of a Specialist
One of the things logo repair specialists can do is to offer you a perspective on how your logo really looks to visitors. They are skilled at artistry and the various components of design, so they can advise you on what impression your logo may be making on people that you cannot see.
Let’s face it: you see your logo every day. Every time you log into your website or blog, you go right past your logo to check out your page or other aspects of your website. You’ve seen it so many times that you hardly see it at all anymore. So that’s where logo repair services professionals come in. They can give you a fresh perspective on how it looks, assess the situation with your logo and make suggestions on how it could be improved.
Steps to a Great Logo Design
Once you have decided that you could use a logo makeover, here are some of the steps you should take to get your logo in tip-top shape:
- Look over the design itself and ask yourself whether it is attracting the kind of attention you want it to.
- Conduct a survey about your logo among your most avid followers or current customers to see what could be done to make it better. Ask customers to comment on the specifics about your logo that they like and dislike. And ask they how they would change it.
- Ask for a free consultation from an established logo repair company and get their professional opinion about your logo to see what you should do to improve it.
- Have the logo repair service complete their assessments and go to work on your logo makeover.
Another Tool to Use in the Mix
Google Analytics is a great free tool that you can also use to assess your logo’s impact on your intended audience. Using succinct demographics and analytical tools, Google Analytics pinpoints the exact activity on your page to the nth degree. You can conduct experiments which focus specifically on your logo if you so choose and allow you to see just what affect it may be having on your brand and website activity.
Who Do You Call When Your Logo Doesn’t Attract Customers
Whether you conduct experiments on your own or not, when you are ready to get serious about the impact your logo is having on your bottom line, contact the professionals at The Best Logo Design Company. They know their stuff when it comes to rejuvenating that listless logo and they can take it to the next level by focusing on what needs to be changed to increase your retention rate.
Retention rate is what it is all about when you consider your logo and how it impacts your business. How long do potential customers stay on your page when they see our logo? Check into Google Analytics and check your bounce rate. If it’s higher than 10%, that’s a pretty good indication that no one has the hots for your logo.
Call on the professionals at LogoDesignTeam.com and watch people flock to your brand.
Remember, to the visitor, your logo is your brand.
Make it good.
What’s in a name? Answer: Everything.