Garnering appreciable visitor traffic is perhaps the very first step that the website of a company aims for. This is quite obvious as without an appreciable number of visitors, you cannot really hope for a good customer base and if you don’t have a good customer base, you can’t have a high profit margin. And how will you exactly get this visitor traffic interested in your website? By writing a good content of course.
Do Subheadings Really Serve Any Purpose?
Good content can be said to be the amalgamation of a number of writing strategies and the use of the subheading in your articles is one such strategy. You might use a catchy title for your article and draw readers to it. But drawing the attention of the readers and holding their attention are not the same. And this is where subheadings come in.
Subheadings serve a similar purpose for your article as pillars serve a building. It is that one feature of your article that will make it strong enough to appeal to the readers. For one, subheadings allow readers to understand what a particular section of the article deals with thus, making it easier to read it through and understand the facts. Subheadings are also known to work wonders on the SEO strategy of a particular website. Since subheadings are concise and are constructed out of words that deal with a particular topic, they have the chances of getting picked up by the search engine spiders effectively.
Creating an Appealing Subheading for Your Piece- 4 Easy Steps
Now that you are aware of the important position that subheadings hold in determining the quality of your article, you must incorporate them in your article. However, a mere inclusion of subheads is no guarantee of quality. You need to include good and relevant subheads in your article so as to enhance its appeal to the reading population.
• Your subheading should be attractive and witty enough along with being relevant at the same time. You could try using a combination of words that will not only communicate what that particular section of the article is all about but will also be attractive and witty.
• You could also try incorporating long-tail keywords in the subheading of your article as they will make for a more specific categorization and readers will be able to identify the subject of decision more easily.
• Making your subtitle simple and to the point is another way of going about things. While trying out your creativity is not a bad idea, going over the top with it, is. Hence, it is best if you avoid the use of jargons and opt for clarity of the subject over everything else.
• And last but not the least- make your last subhead strong if you are making use of multiple subheadings. Writers often tend to go soft with the concluding subhead, but it shouldn’t be so. Your concluding subheading should be equally good as your first one.
A good subheading should be a perfect blend of four key ingredients, namely, curiosity, personality, surprise and emotion. Make sure that you have all these elements in place and viola! You will come up with an amazing subheading in time.
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