Facebook Graph Search, a recent and new service, launched by the social media giant Facebook, is already hyped. Still in its infancy, this new ‘Search’ engine has raised the eyebrows of many. The new tool of searching provides a new approach of inquiry and social suggestion. It can be said to be a more coordinated and precise way of managing the crowd.
Currently in limited beta release, Facebook Graph Search allows one to search about people, places, musics, in a more localized manner… The concept is to localize the search in Facebook. For example, you can search by giving keywords, “Restaurants liked by my friends in L.A”, or maybe like, “Music liked by my friends”, etc.
However, in the field of business as well, especially small businesses, Facebook Graph Search is apprehended to prove beneficial. Lets take an overview.
How Facebook Graph Search Can Help Your Business
Mode of hiring will change a lot. Like if a company needs to hire a graphic designer, the HR person will quickly use Graph Search and type ‘Friends of co-workers who are graphic designers’. Now if someone is a graphic designer and fulfill the search criteria in his/her profile, his/her name might come up.
If you are a local restaurant owner, then put in your page the special cuisines you serve, their prices, or any local activity occurrence in the neighborhood. These would make you gain fans and likes. Location should be provided, to let people see you while finding similar services.
There are many more ways to augment your business taking resort to this new service. Peers influence falls amongst them. Graph Search is sensed to spread the ‘word of mouth’ phenomenon thus encouraging marketing activities on social media.
Moreover marketing strategies could be shaped up in an effective way. Owing to the micro-based nature of Facebook Graph Search, the interests, activities, and other demographics would be at the fingertips of the online marketers. This is one of the most pivotal aspect of FGS in enhancing business. Once you have a thriving Facebook page, recommendations are more likely to follow. More the recommendations, the more you are prone to show up in the searches of people when they search for a restaurant or a recruitment firm, or whatever business or near to similar business you have…
Use the Graph Search for your advantage. Like use it to get to know the ‘Liked’ pages of your competitors. Use that statistics as a base to improve your marketing campaign and target the relevant groups. It can be based on region, age, gender or any other factor.
Facebook Graph Search can even come in handy to keep your reputation intact. When the users will search for “restaurants my friends like’, “blogs my friends follow”, “salons and spas my friends visit”, and if your business is in the same line there is all the chance for your page to show up in the search. This way the reputation and fame of your business would remain unblemished.
Facebook Business Page Optimization
However to optimize your Facebook business page for the Graph Search, follow some simple yet valuable rules:
- Give accurate and up to date information in your Facebook page. Professionals who especially serve local customers must have their address enlisted properly.
- Add relevant sub topics in the “About” section of the page, this will increase your search ability.
- Videos and images tend to get more interaction and attention than text-only posts. Give quirky yet relevant videos and interesting images to get attention.
- Social media is nothing but socialization. Show your appreciation to the most active and influential fans of yours. Maintain the warmth of relationship amongst your fans.
- Give some incentives for sharing or liking your content, such as a small discount at your store or on your service.
Well, to conclude, lets hope for the very best, and keep our fingers crossed. Whether Facebook Graph will actually come in handy or will it just remain as an inert and inutile object, is something to be seen in the near future. However, possibilities are there for small businesses getting helped by this localized inquiry service, and when it comes to Facebook, everything is possible. 😉
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