“Sex Sells!” This is the most common, if not the most popular saying in the world of marketing and advertising. And for the most part, it’s correct! Most television commercials, billboards, and radio marketing materials go viral when an...
Businessmen consider Pinterest as a visual discovery tool which helps in boosting their creative skill while social media personnel regard it as a smart marketing weapon. A merchandiser can hardly avoid it. Do you still not believe the above...
Great leaders of businesses go on chasing productivity. Every little things they do, like decision of hiring, purchasing of software and the like – boils down to give out some more. Today, productivity turns the gears through every day’s...
The use of color in marketing is very important as colors always have a profound impact upon the minds of the audiences. That said, marketers should choose it very carefully. The behaviorism of color, when it is related to...
John Dewey, a great American Philosopher said, “We do not learn from experience…we learn from reflecting on experience.” Perhaps, you too think so. In this era of electronic marketing, we have to learn from our mistakes every time we...