For a visual appearance, colors are said to be the most stimulating factor for human brain. This makes it crucial for Graphic Designers to decode the meaning and purpose of color to bring resonance to their designs. The best logo color combinations will help its consumers to understand the branding message.
According to a latest research, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on color alone. In fact, almost 85% of consumers think color as the primary reason they buy a particular product, and 80% of people believe color increases brand recognition.
When designing the logo, the success of a logo designer will be boosted if they have thorough knowledge of most popular logo color and the psychology behind it. Knowing the logo colors that sell will help a designer to deliver the perfect logo as per the brand needs.
Infographic Design Team has designed an InfoGraphic compiling the implications, meaning and specific elements of different colors. Check it out below.