When you think about famous companies like Nike, Adidas, or Coca-Cola, the first thing that strikes your mind is not their products. The thing that makes these corporations recognizable and memorable for the general public is their logos which serve as their coats of arms. Designing logos for schools or other educational institutions is a lot like designing them for multinational corporations, except they need to reflect education instead of commercial values.
On the other hand, each school is a lot like any corporation, as it has one director, its workers, and it produces knowledge of all sorts. Designing these emblems or images takes skill and dedication, plus it can also turn into one profitable career for any young graphic artist.
Choose The Right Motto
Having a good catchphrase is essential if you are in the business of creating some university emblems because it embodies the spirit of each school. The problem is that most of those good mottos are already used like Harvard’s “Veritas”, or Oxford’s – “The Lord is my light”.
If you are not familiar with the development of educational logos, you may need to buy dissertations on such topics of education. After all, a good designer must have a deep understanding of the subject of his work.
Not even a good catchphrase can do much good if it isn’t combined with some nice images wrapped in nice colors. Still, having some nice motto like “Fortune favors the brave” will inspire many students to join any college, but you should still read about emblems to master this delicate art of logo design.
Choose The Right Image
Most universities use book images to represent themselves, which is understandable, but others like Yale university use just their stylized name. If you saw the Texas university logo, it might remind you of a Red Bull because it is just one big brown bullhead that perfectly represents that spirit of Texas.
All emblems of universities are unique because each school is different, which means you do not have to follow any rules and get very creative in this process. Just look at the Michigan State university emblem, a spartan helmet that has nothing to do with Michigan, but is fun and brings that combat and competitive spirit in each student.
Stanford features a redwood tree, and Pennsylvania has a lion on the shield, so literally, everything is in play as long as it is represented in some good artistic manner.
All colors have certain symbolism; therefore, it is imperative to choose them carefully when representing your school with an image or an emblem.
Red means strength, green symbolizes virtue, and yellow signifies enlightenment or wisdom. Each color can be used in combination with others to convey some powerful meaning or represent those qualities and values of any educational institution.
Combining shapes, colors, and catchphrases cannot be taught in any crash course or a quick lesson on YouTube; one has to feel it and express his artistic vision. Designing logos in the sphere of education is a tricky business, but your effort will attract hundreds of young pupils to pursue their education goals and head for a better future.No teacher can show you how to design the best logo; you must figure this out for yourself.
You have a responsibility to represent each school or a college in their best colors, so get creative and use all tools or knowledge available. Check out some famous logos or graphics for inspiration, and some revelation or a creative impulse will surely come to you. Unleash your creative strength and be an artist in service of knowledge and wisdom.
Simplicity and Originality
Think of all the logos that are spotted on you. Find their images and look in detail. Most of them are quite simple. It would seem that the creators did not even blow on them, but in fact, the aesthetics are simple. Successful logos combine simplicity and originality. Don’t forget that you create a logo for people; the more understandable it is to them, the more they trust you. An intricate logo with many colors or fonts can distract viewers. This is because it needs to be explained. It’s easier to make everything clear at once, so people can instantly understand your message.
Universities usually have their own merch. They decorate T-shirts, backpacks, shoppers or offices with a logo. That is why your logo should be universal for any placement. Focus on shape and length. With the help of various computer programs, you can adapt the logo to different sizes. The best option is when the logo looks good on a different background. For example, the black logo fits well on t-shirts of different colors.
Why do Universities create a Logo?
When looking at the logo, people should get acquainted with the history and culture of your educational institution. A successful logo is an advertisement and a business card of your university. In addition, you can create your own merch and make money on it. Having a brand also unites students, their spirit. This encourages other people to enter your university.
The logo of the educational institution must demonstrate to students its confidence, values and discipline. There are elements that are often used when creating educational logos. Here are some examples:
Universities often use buildings on their logo. In this way, they show their longevity and history. From the shape of the building, you can guess when the university was built. In addition, while still in school, a student can choose your university based on the logo and dream of joining it.
Subconsciously, we perceive a shield as protection. Therefore, using the shield on the university logo means the safety of students. The educational institution is ready to fight for its students in any situation. The shield can also mean a symbol of unity of all students and teachers for one cause.
Many famous universities use only beeches of one or different fonts in their logos. This is one of the most interesting tricks. Each font and font size has its own meaning. Therefore, sometimes it is difficult to guess what exactly the university wanted to say with its logo.
At the same time, it is necessary to pay attention to the used colors. As mentioned above, each color has its own meaning. There is a whole science that deals with deciphering colors and their meaning.
Some researchers point out that colors can influence the future. Therefore, it is worth spending a lot of time choosing the right color for the logo.
You can use the letter overlap method. This adds depth to the concept of the logo. Also, the method of overlapping letters is used to depict the logo three-dimensional, i.e., 3D effect.
Animals have always been a source of spirituality for humans. One animal can have several meanings. The image of animals on the logo can describe the features of the university, college or school. Usually, animals are chosen as mascots. If the school does not have a mascot, you should carefully approach the choice of animal for the logo. The same animal can be treated differently in America and Europe. Or the same animal may have different meanings in different ages.
Here are some values:
The bear is a fairly large animal, so its first symbol is strength. The image of a bear can be used on logos to show the school’s strength and fighting spirit. Another meaning of the bear is the symbol of resurrection because it sleeps in winter and wakes up in spring, and begins a new life.
Birds – their flight symbolizes freedom. The bird is able to fly anywhere for an unlimited distance. For the university, this may mean that they do not restrict the will of their students and help them develop in different directions. Most of all, the birds on the logos depict an eagle. This bird is very stern in appearance, but very intelligent and wise.
The wolf is a very faithful animal and will never betray its pack. The wolf can also do anything for its success and victory, so it symbolizes perseverance.
The lion is the king of beasts, featuring majesty and justice. There are many logos with the image of a lion or a lioness. These animals have always meant only good, so they always are leaders.
The logo is the voice of your university, school, or college. A carefully chosen voice can attract a huge number of students. Of course, creating a logo is a big responsibility, so it should be created quite thoughtfully. The tips mentioned above should not limit you. They should only help you focus on the basics. Develop your creativity, explore the logos of the most famous brands and learn from professionals. Good luck!