E-mail is a valuable tool for your personal branding strategy, but finding appropriate subscribers add to your list is difficult. Below are the 3 different types of activities which you can use so that you will be able to pull in people to your e-mail list as well as add on to your personal brand.
1. Online Challenge to be hosted
An online challenge is where a participant will agree to achieve certain tasks within a particular period of time. Usually, online challenges can last for 30 days but at times a challenge of 14 days might also work for you.
You can simply create an online challenge that will help people to reach a particular goal and in this whole process, you can act as an expert who will help them finish with flying colors. First, decide on the topic. Next, you have to create a landing page where people will need to enter their e-mail address so as to take part in the challenge. You may also start a private Facebook group mainly for those who would be eager to participate in the challenge. By doing this, you will actually enable them to network and ask questions.
2. Hosting a Webinar
There is another event that you can conduct to attract the right customers. This event could be a free webinar. You will need to look for a topic that will be answering the top question of your audience. Just like you had created a landing page for your online challenge, choose a landing page about your webinar so that people will have to register via their e-mail addresses. You must also offer a recording of the webinar just in case people can’t make live events. Moreover, you also need to make a post webinar e-mail in order to send a thank you message to new subscribers for participating in the event.
Very important: Do not forget, there could be another way of co-hosting challenges with another expert. When you team up with any expert who has a long e-mail list, your chances of being exposed to his/her email list is also increased.
3. Offer a special, one-time gift
An everlasting way to lure new subscribers would be by offering gifts on your homepage. However, do not forget to offer other gifts year round. You can simply add two additional gifts on the home page when you are creating the market plan calendar. Add gifts appropriate to the season. The key would be to make people register using their e-mail addresses. Once the subscribers type in their e-mail address, you may use an auto-responder which will then e-mail the free gift to them.
You can always achieve great things with e-mail marketing, if you give it the top priority. You should use your ideas in a way to entice your customers towards your e-mail list, by hosting online events/webinars, offering free exciting one time gifts. It is only then that your e-mail list will automatically grow and will bring around fruitful results for you.
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