Logos help attract new customers and thereby lead to prosperity. We acknowledge a brand instantly by looking at the logo it portrays. The logo gives the impression of how big a brand is. A beautifully designed logo is not only a reflection of your designing skills but also the revelation of your brand identity, your beliefs and company culture. You will certainly make your customers and yourself happier if you aspire to impress your potential and existing guests with something unique. There are many individual elements of designing a stellar and eye-catching logo. These elements are universal and are appreciated by almost all logo designers around the world. Take a look at the most recognized logos in the world today and use their technique to emerge as one of the famous brands.
As a business owner, you have to make a lot of decision about your brand. Not least of those decisions is your logo.
Having the right logo can increase customer recognition of your brand, leading to more people coming through your doors to buy your products. But that can only happen if you choose iconography for your logo that makes sense and adopts a simplistic logo design that is easy to recognize.
Check out this list of the 10 most recognized symbols in the world. We have collected these most recognized logos and their brand management guide for your inspiration.
Nike, most recognized brands in the world is a sport’s clothing company that specializes in sneakers. The company’s trademark swoosh was created by a graphic design student named Carolyn Davidson in 1971.
The elegant yet energetic style statement has become synonymous with athletic excellence and high-performance athletes. It marks the shoes of famous ball players around the globe. Eventually, Nike became an example of the most recognized logos.
John Pemberton, the originator of Coca-Cola, spent years developing his soda after a failed career inventing medicines as a pharmacist. Once he came up with a popular recipe, he began selling the cola at his pharmacy for five cents a glass.
After he passed, Asa Candler bought his business and began the branding phase of the company. He decided to put Coca-Cola logos with text in Pemberton’ s handwriting on all sorts of things from datebooks to bookmarks as a way to reach customers. The result- Coca Cola is now among the most valuable brands in the world.
McDonald’s is the world’s largest fast-food chain with an infamous logo – the “Golden Arches”. Today the symbol can be seen dotting landscapes across the globe. But it all started in 1968 with the design of the first McDonald’s logo.
Ray Kroc designed the logo, the first McDonald’ franchise. He made the arch design as we know it today and put the name of the restaurant in the center of the logo. His choices stayed the brand identity for McDonald’s all the way up until 2003 when it was redesigned for the “I’m loving it!” campaign.
The Starbucks logo has been gracing cups across the nation since 1971. It has evolved a bit over time. Today’s logo no longer features the name of the cafe.
But perhaps that choice is just a symbol of how iconic the brand has become. They no longer feel the need to tell you their name. It has emerged as the most renowned brand symbols of the world.
One of the reasons that Disney has been so successful is that they take brand recognition seriously, starting with the Mickey Mouse ear design.
But designing their Disney Studios logo was no small feat. They started by featuring the castle on the logo as a way to associate their movies with the castle at the theme park.
Chanel is another most recognized logos in the world. Needless to say, the Chanel logo has become synonymous with modern fashion. The logo is extremely intricate and the double ‘C’ represent Coco Chanel’s minimalist fashion design sense.
Redesigned in 2015 Airbnb is one of the best-known logos for abstract shapes and colors. Although in the earlier years, the logo received negative feedback. It was mocked continuously down upon due to the weird shape, but when it was seen that Airbnb’s logo has firmly established their values and beliefs, it popular logos around the world.
Uber has been experiencing with its logo for almost eight years. The brand has tried and tested various treatments with the letter “U”. After years of research, uber has finally launched a logo that denotes a small rectangle within a circle. The two geometric elements are connected with a thin line and this Uber glyph has been enthralling the users for several years. According to Uber logo designer, the concept has explained an extension of the internal idea of linking bits and atoms: the rectangle denoted the bit; the circle is the physical world.
Amongst world’s most famous logos, Mercedes-Benz has also topped the list. Whenever you think of some posh, luxury cars, Mercedes-Benz logo will automatically emerge in front of your eyes. The brand logo gives us the impression of being the most comfortable vehicle of all times.
The logo is quite interesting- the triangle star represents the brand’s “dominance over land, air, and sea.”
No list of most recognized logos is complete without the mention of world famous brand – Apple. Logo of this brand has always been prominent and has grown over the years due to the rising popularity of Apple products.
Apple logo has gone through several revamping processes, yet it has not lost its charm. The logo is associated with sleek, clean machines. Throughout the world, people can’t fail to recognize this logo.
Now it’s your turn to get a spectacular logo designed
We can’t deny the fact that the logo is the most crucial element of brand recognition. Around the around, it’s a universal truth that people differentiate one product from the other based on the representation of the logo. To put simply, you should know how to make the difference.
The most recognized logos on this list all symbolize major brands in the minds of millions. You too can have that kind of impact.
If you are looking to create a logo that has a lasting impact on your brand, order our design services today.